Do Not Resuscitate Do Not Track, Part IV

Do Not Resuscitate Do Not Track, Part IV

From the left: Chris Wolf and Marcy Wilder of Hogan Lovells; Maneesha Mithal of the FTC; Stuart K. Pratt of the CDIA, Justin Brookman of the CDT; and Jane Horvath of Google. (not pictured: Hooman Radfar of Clearspring and Robert Quinn of AT&T) It’s been over two years since we blogged about “Do Not Track” regulations, and the pendulum has been swinging in favor of those […]

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Rock Your Revenue with Marketo & Allinio

Rock Your Revenue with Marketo & Allinio

Marketo, a leadMarketing Automation platform developer, has been going around the United States for the past few weeks with its ‘Rock Your Revenue’ Tour.  The 14-city rock-and-roll themed tour kicked off in March and features several Marketing and Sales experts and thought leaders, who are providing valuable perspective regarding what sales and marketing leaders must do to demonstrate measurable ROI and increase revenue for their organizations: […]

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5 Marketing Lessons from the “Almost” Fed Shutdown

5 Marketing Lessons from the “Almost” Fed Shutdown

Artwork by James Montgomery Flagg, 1920 Allinio is headquartered in the Washington, DC area, so we could not resist a blog post tying Marketing to the travails of our government.  There are lessons to be learned from the Federalistas’ latest drama.  Whether it involves a start-up or corporate division, a Marketing budget is under more scrutiny than ever.  And while this may appear to be […]

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SugarCon Shows How Sweet CRM Can Be, Day 2

SugarCon Shows How Sweet CRM Can Be, Day 2

Gumdrops by terren in Virginia   No surprise, the second day of SugarCon was as satisfying as the first. Keynote 1 Brian Halligan, CEO of HubSpot started the day with the story of how he realized “inbound marketing” was the proper way to match your marketing efforts with a customer’s buying habits.  One of the most interesting things he shared was the list of the most popular keywords used that are linked […]

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SugarCon Shows How Sweet CRM Can Be, Day 1

SugarCon Shows How Sweet CRM Can Be, Day 1

“Candy” by livingonimpulse We had a really great time at SugarCon today learning about their CRM platform and ecosystem. For those of you who could not make it, it was a good crowd with fantastic speakers. Here are some of the highlights of Day 1: Keynote 1 Larry Augustin, CEO of SugarCRM, started things off with a message of “The Future of Business is Open,” vowing to steward […]

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