More Sounding Off on Ultrasound

More Sounding Off on Ultrasound

The Marketing Consigliere received many emails regarding last week’s blog, “Sounds Like REALLY Targeted Advertising to Me.”  Several people, while liking his adaption of the Munch’s The Scream, wanted to know where ultrasound advertising was really being used. He found an example on YouTube – the A&E Channel was promoting it’s Paranormal State show. The picture above is a still of the billboard on the side of a building near Mulberry Street and Mott […]

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Il Sottovoce – The Whisper – IV

Il Sottovoce – The Whisper – IV

Batti il ferro quando è caldo. Strike when the iron is hot.

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Sounds Like REALLY Targeted Advertising to Me

Sounds Like REALLY Targeted Advertising to Me

The Scream, by Edvard Munch (1863-1944), National Gallery, Oslo In the April 2008 Wired in “It’s All in Your Head,” Clive Thompson recently wrote about technology beaming to our heads and the inevitable civil rights battle over the act of doing so. While it is reminiscent of my February blog entitled “EmSense – Common Sense or Nonsense?,” it’s not about mind reading but about mind influencing – through advertising. […]

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From An Endless Stack of Trade Rags to Read

From An Endless Stack of Trade Rags to Read

Here are a couple of excerpts from articles that The Marketing Consigliere read over the holiday weekend.   “Marketing as a whole must get smarter – not only search. Mass marketing has long fallen from favor, yet we are inundated no less than ever with masses of irrelevant marketing. Personal empowerment can be built only with tools that deliver offers and information of high personal relevance. […]

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Il Sottovoce – The Whisper – IV

Il Sottovoce – The Whisper – IV

Batti il ferro quando è caldo. Strike when the iron is hot.

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Phorm an Opinion…

Phorm an Opinion…

Across the pond there has been a storm brewing over privacy and advertising. The largest Internet Service Providers in the United Kingdom – BT, Virgin Media and Carphone Warehouse’s TalkTalk, recently teamed up with Phorm, an ad serving company. In this unusual move, ISPs, which have been traditionally “neutral” to end users web surfing habits, now have an opportunity to cash in by “knowing” what their customers do. So by providing […]

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Il Sottovoce – The Whisper – II

Il Sottovoce – The Whisper – II

Fra il dire e il fare c’e’ di mezzo il mare. An ocean lies between what is said and what is done.

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Behavioral Analytics Data for Email Campaigns

Behavioral Analytics Data for Email Campaigns

Here’s a great opportunity to learn about leveraging data for more successful email campaigns. If you’re a member of the American Marketing Association, you should have received an email invitation to attend a webinar entitled “Using Web Behavior Data to Drive Follow Up Messaging.” This is a terrific chance to learn from a vendor, Lyris, about how data mining can be used in conjunction with CRM tools […]

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The Lighter/Darker Side of Net-Centric Marketing

The Lighter/Darker Side of Net-Centric Marketing

Back in December, The Marketing Consigliere blogged about the “Do Not Track” movement and how it was not good for B2C business (Do Not Resuscitate “Do Not Track” Part I & Part II). While he was critical of the privacy interest groups, he does have a sense of humor and admires their depiction of privacy intrusion in a Flash video he stumbled on the at the ACLU website. It portrays […]

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Il Sottovoce – The Whisper – I

Il Sottovoce – The Whisper – I

Chi pecora si fa, il lupo se la mangia. Those who make themselves sheep will be eaten by the wolf.

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