Eating Our Words About Hubspot

Eating Our Words About Hubspot

Earlier this month, we made a a brief comment regarding Hubspot‘s standing in the world of Marketing Automation.  Undoubtedly they are the thought leader in “Inbound Marketing,” but we said that they were not playing at the same level as some of the leading Marketing Automation platforms such as Pardot or Marketo.   Well, the fantastic listeners at Hubspot caught wind of our blog, and none other than the effervescent Laura Fitton (@pistachio) […]

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SocialToaster – Best Thing Since Sliced Bread!

SocialToaster – Best Thing Since Sliced Bread!

From time to time, Allinio has blogged about startup companies in the Marketing technology space, asking the same five basic questions for a founder or other executive to answer. This time is a little different. We’re talking to another interesting company, SocialToaster, and its Founder and CEO, Brian Razzaque (@razzaque). But not only as an interviewer… SocialToaster has a unique story in the Marketing Automation space. Its platform leverages the […]

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Marketo’s Spark Should Light a Fire for SMBs

Marketo’s Spark Should Light a Fire for SMBs

Yesterday Marketo announced a new service offering for the SMB market called Spark.   Spark will allow SMB users to create and launch email campaigns, hold webinars, and even monitor and participate in social media conversations.  Additionally, it gives a real time window into campaigns and allows measurement of each segment of an SMB’s marketing mix efforts within each campaign. Marketo’s announcement of a SMB app is a […]

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Intense Text Analytics with Attensity

Intense Text Analytics with Attensity

While the Marketing Consilgiere was at TWTRCON last month, he paid visits to the booths of various event sponsors. One booth that really captured his attention was that of Attensity, who provides a text analytics platform that quickly and rapidly transforms unstructured data- such as in the gazillions of tweets that fly through the Twittersphere- into valuable, actionable information with unparalleled accuracy. If you go to their website […]

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Oh, Behave!

Oh, Behave!

So much flap has been in the press regarding behavioral targeting and privacy.  Most of the flap has been on the B2C side of things – which is to be expected when you are dealing with naive, impulsive consumers.  Advertising is painted as the boogeyman in this situation and vast data mining conspiracies are hinted at by those that purportedly champion individuals and freedom. Should […]

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The 20-Year Road to Net-Centric Marketing, Part II

The 20-Year Road to Net-Centric Marketing, Part II

The 20-Year Road to Net-Centric Marketing brought amusement to many readers who remember the “gold rush” of the “dot-com” era.  And the Marketing Consigliere wants to make one more observation about those seemingly long ago days. In the early nineties there was an exciting book that created much buzz in the Marketing profession:  The One to One Future: Building Relationships One Customer At A Time by Don Peppers and Martha Rogers, Ph.D. […]

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The 20-Year Road to Net-Centric Marketing

The 20-Year Road to Net-Centric Marketing

The Marketing Consigliere would like to take the opportunity at the dawn of 2009 to go down memory lane.  While much fuss is heard about Silicon Valley, the real center of the Internet universe was and still is the Washington DC area. About 20 years ago, the academic and Federal government curiousity called the “Internet” found its way into the commercial sector.  Among the Internet […]

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Hatching Success with Microsoft Dynamics CRM

Hatching Success with Microsoft Dynamics CRM

The first Microsoft Dynamics CRM Incubation Week is being held from December 15th to 19th, 2008 at the Microsoft Technology Center in Reston, Virginia. This week-long program will include some training and several days of prototyping and development, and a presentation competition for prizes.  This event is free to enter but if selected, travel, lodging, meals, etc. are out-of-pocket for entrants.  Each team will be allowed up to three team members. Companies […]

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Thanksgiving ’08: Freedom from Want and Needs

Thanksgiving ’08: Freedom from Want and Needs

Norman Rockwell, Freedom From Want Just a short note today – the Marketing Consigliere does not need to remind you to be thankful for the usual blessings in your life, but wants to make some out-of-the-ordinary thank yous: Thank you to all the Marketers out there who are leveraging the power of Network Centric Marketing and doing their best to bring us the products and services […]

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EMM….UMM….HMM….

EMM….UMM….HMM….

Conducting his Monday morning ritual of reviewing “Network Updates” from the weekend for my Linkedin connections, The Marketing Consigliere noticed the “Answers” section posted a question in the topic “Internet Marketing, Enterprise Software” reading “Has anyone tried OpenEMM? What is your experience?” He thought, “Marrone! an Enterprise Marketing Management (EMM) platform I haven’t heard of!  How embarassing for a supposedly thought leader/technology marketing consultant!  Will this be a fly […]

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