Lordy Lordy, Look Who’s oneforty!

March 8, 2010 By joezuc Leave a Comment

oneforty

Many Marketers have expressed gratitude to the Marketing Consigliere for recently putting together a short but sweet list of serious B2B Marketing Automation iphone apps in Snap! B2B iPhone Apps! Part I and Part II.  Part of the reason he did this was because he could not find a decent list and was dissatisfied with how the AppStore was organized.

And when he was running the B2B Twitterer of the Year Awards this year, he wanted to be able to see what applications might be out there to help analyze the nominees.  Fortunately someone has done a great job organizing the various apps for Twitter. [Read more...]

Filed Under: Fun, Metrics & Measurement, Mobile Marketing, Net-Centric Marketing, SMB Marketing, Social Networking, User Generated Content Tagged With: , ,

Intense Text Analytics with Attensity

November 12, 2009 By joezuc Leave a Comment

While the Marketing Consilgiere was at TWTRCON last month, he paid visits to the booths of various event sponsors. One booth that really captured his attention was that of Attensity, who provides a text analytics platform that quickly and rapidly transforms unstructured data- such as in the gazillions of tweets that fly through the Twittersphere- into valuable, actionable information with unparalleled accuracy.

[Read more...]

Filed Under: Behavioral Marketing, Business Intelligence, Cinque Domande - 5 Questions, Data Mining, Predictive Analysis, SMB Marketing, Social Networking Tagged With: , , , ,

Recession & NON-Recession CRM Strategies

March 26, 2009 By joezuc Leave a Comment

In the past, the Marketing Consigliere has made it known he’s a big fan of BtoB Magazine.  And he always takes the time to read emails that he has opted into from that impressive trade publication.

This morning he received an email from them that he found rather amusing.  The subject line stated “Recession Survival Strategies – Invest in CRM Now“  This was an announcement for a webinar similarly entitled “Recession Survival Strategies: Why It’s Important to Invest in CRM Now.”

[Read more...]

Filed Under: CRM, SMB Marketing, Web/Pod/Videocasting Tagged With: , , , , , , , , ,

Oh, Behave!

January 28, 2009 By joezuc Leave a Comment

So much flap has been in the press regarding behavioral targeting and privacy.  Most of the flap has been on the B2C side of things – which is to be expected when you are dealing with naive, impulsive consumers.  Advertising is painted as the boogeyman in this situation and vast data mining conspiracies are hinted at by those that purportedly champion individuals and freedom. [Read more...]

Filed Under: Advertising, B2B Marketing, B2C Marketing, Behavioral Marketing, Data Mining, Net-Centric Marketing, SMB Marketing Tagged With: , , , , ,

The 20-Year Road to Net-Centric Marketing, Part II

January 12, 2009 By joezuc Leave a Comment

The 20-Year Road to Net-Centric Marketing brought amusement to many readers who remember the “gold rush” of the “dot-com” era.  And the Marketing Consigliere wants to make one more observation about those seemingly long ago days.

The One to One Future

The One to One Future by Peppers & Rogers

In the early nineties there was an exciting book that created much buzz in the Marketing profession:  The One to One Future: Building Relationships One Customer At A Time by Don Peppers and Martha Rogers, Ph.D.

This book heralded and age where marketers would go beyond the age of mass marketing and could know on an individual basis all the details about a customer and tailor a product exactly for them.  In 1993? Extremely visionary.

Now 2009 can be a watershed year for “1to1″ marketing as pretold by Peppers and Rogers.  With more net-centric marketing tools available to both enterprise and SMB markets, the power of business intelligence, CRM, and data mining can spread prolifically.

Neolane

The Marketing Consigliere is happy to see that they are still around and taking the lead.  An interesting event they are hosting in the near future is “Channeling Success: Optimize Your Cross-Channel Initiatives to Boost Marketing Effectiveness,” a webinar to run on Thursday, February 5th.  Neolane, a firm with a marketing automation platform, is the sponsor.  This should be a very worthwhile event so remember to brown-bag it that day.

Filed Under: Advertising, B2C Marketing, Business Intelligence, C4ISR Marketing, CRM, Data Mining, Marketing, Net-Centric Marketing, SMB Marketing Tagged With: , , ,

The 20-Year Road to Net-Centric Marketing

January 6, 2009 By joezuc Leave a Comment

The Marketing Consigliere would like to take the opportunity at the dawn of 2009 to go down memory lane.  While much fuss is heard about Silcon Valley, the real center of the Internet universe was and still is the Washington DC area.

About 20 years ago, the academic and Federal government curiousity called the “Internet” found its way into the commercial sector.  Among the Internet leadership in the Washington, DC area that began taking advantage of this promising technology were three notable companies.  And AOL is not one of them; AOL used a proprietary protocol well into the Internet era, not TCP/IP.  So before they vanish from even the footnotes of Internet history, let’s remember who they were.

3 Pioneering DC Area Based ISPs

DIGEX, UUNET, and PSINet all were formed within a few years of each other and were some of the leading Internet Service Providers of the 1990s.  With some of the smartest network engineers in the world, they raced to cover the nation and the globe with the routers and switches that would carry packets from your desktop to somewhere else in the blink of an eye.  It was these companies who hired scores of young people to work in call center and help level the playing field for SMBs who needed to grow.

Twenty years later, these three pioneers do not exist as the scrappy startups they once were. UUNET cashed out when swallowed by WorldCom, DIGEX was swallowed by Intermedia Communications and then by WorldCom.  PSINet, compared to the other two, was an arrogant and ineptly managed company – the company went bankrupt in 2001 and its assets were sold pennies on the dollar.

The Marketing Consigliere had the pleasure of working for DIGEX and the displeasure of working for PSINet.  But he definitely is wiser for being at both and looks forward to the next generation of progress towards the network centric marketing world.  So as you trudge forward into this brave new world, remember the companies that helped blaze the trails…

Filed Under: Leadership, Net-Centric Marketing, SMB Marketing Tagged With: , , , , ,
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