Is ShortTail Media Short-Sighted?

Is ShortTail Media Short-Sighted?

The Marketing Consigliere has let an article from AdWeek ping around his head a little while before he passed judgement on it. In “A New (Full Page) Look for Online Ads,” AdWeek reported on Atlanta-based ShortTail Media’s “new” offering called Digital 30 or  D30.  D30 is “an elegant new video advertising platform that provides advertisers an easy way to use their existing video assets across some of the nation’s premier websites.” […]

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OMS Whistle Stop Tour – Don’t Miss the Train!

OMS Whistle Stop Tour – Don’t Miss the Train!

The Online Marketing Summit is back and bigger than ever.  This year, they’re calling it the “Whistle Stop Tour” because the producers of the OMS actually are traveling city to city by train. Make sure you climb aboard!

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Intelligence 2.0 – Much Smarter Than You Think

Intelligence 2.0 – Much Smarter Than You Think

The Marketing Consigliere likes to take examples from our nation’s honored warriors and apply them to business and marketing problems.  He also wants to recognize things which can be publicized from the impressive United States Intelligence Community that are relevant to Network-Centric Marketers. Yesterday, the Adobe Intelligence Community Executive Forum, sponsored by Adobe and Carahsoft Technology Corporation, a Washington, DC based government IT solutions provider, was held with a gathering […]

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Cloud Computing & Strategic Information for CMOs

Cloud Computing & Strategic Information for CMOs

Bob Gourley, whose blog CTOVision is geared towards CTOs, CIOs, and Federalistas, has shared a great whitepaper draft that I encourage CMOs to read and think about.   In “Cloud Computing and Net Centric Operations,” he sets the tone for where the Office of the Secretary of Defense (OSD) and the Assistant Secretary of Defense for Networks and Information Integration (ASD NII) need to enable the best available technologies for mission critical tasks.  […]

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10 Allinio Predictions for 2009

10 Allinio Predictions for 2009

Prediction 1: Robert Scoble will become marginalized as a new “Twitterer to follow” emerges that is less condescending and opinionated. The Marketing Consigliere actually likes Scoble, has met him twice, but understands that like all “celebrities,” a new one will probably come along that the huddled marketing masses will want to anoint as their new savior.  He will never be relegated as the “Lindsay Lohan” of […]

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4-Point Strategy: How Not to Get “Whacked”

4-Point Strategy: How Not to Get “Whacked”

You’re FIRED! The scary thing about these two words is that most Marketing leaders reading this blog know another Exec who has recently been fired (as the Marketing Consigliere likes to say, “got whacked.”) or is worrying about getting whacked themselves.  We all know the stat – the average CMO tenure is less than two years, perhaps give or take a few months.  And for companies too small […]

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A Virtual Underworld Connection

A Virtual Underworld Connection

This weekend The Marketing Consigliere spent some time checking out Moviestorm, a British firm with an application that allows you to make your own scripted virtual world videos.  It had been a while since he toyed on Second Life, which almost seems passe now (and besides, you can’t get good cannoli there); but this sounded too cool. He was really curious so downloaded the 25Mb installer and […]

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Damn the Torpedoes, Full Web 2.0 Ahead

Damn the Torpedoes, Full Web 2.0 Ahead

The United States Navy has announced its approval to use certain Web 2.0 techniques to facilitate its collaborative and communication efforts.   Robert Carey, the Navy’s CIO, issued a memo entitled “Web 2.0: Utilizing New Web Tools” on October 20th, 2008. As The Marketing Consigliere has been blogging that businesses need to take the military concept of C4ISR to improve its sales and marketing success, here we have the military taking […]

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There’s No “I” in Social Media!

There’s No “I” in Social Media!

OK, there are actually two “i”s in “Social Media,” but The Marketing Consigliere’s point is based on the real popular phrase he lifted this blog’s title from: “There’s no “I” in “Team.” Social media obviously implies groups of individuals communicating or collaborating. And in a Marketing group, there’s no difference. Leadership must learn that Social Media, in order to be successful, must be a team effort. This […]

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B2B Magazine is Preaching- Where’s the Choir?

B2B Magazine is Preaching- Where’s the Choir?

In his opinion column of this week’s BtoB Magazine, (if you’re in B2B you should be a subscriber – I can’t “live” without it!) Ellis Booker, the Editor, asks the question perfectly: “Media execs cling to print…too tightly?” He was referring to his observations at the recent American Business Media annual Top Management Meeting in Chicago.  The Marketing Consigliere wishes he had been a fly on the wall. But then again, he […]

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