A Virtual Underworld Connection

A Virtual Underworld Connection

This weekend The Marketing Consigliere spent some time checking out Moviestorm, a British firm with an application that allows you to make your own scripted virtual world videos.  It had been a while since he toyed on Second Life, which almost seems passe now (and besides, you can’t get good cannoli there); but this sounded too cool. He was really curious so downloaded the 25Mb installer and […]

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Damn the Torpedoes, Full Web 2.0 Ahead

Damn the Torpedoes, Full Web 2.0 Ahead

The United States Navy has announced its approval to use certain Web 2.0 techniques to facilitate its collaborative and communication efforts.   Robert Carey, the Navy’s CIO, issued a memo entitled “Web 2.0: Utilizing New Web Tools” on October 20th, 2008. As The Marketing Consigliere has been blogging that businesses need to take the military concept of C4ISR to improve its sales and marketing success, here we have the military taking […]

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There’s No “I” in Social Media!

There’s No “I” in Social Media!

OK, there are actually two “i”s in “Social Media,” but The Marketing Consigliere’s point is based on the real popular phrase he lifted this blog’s title from: “There’s no “I” in “Team.” Social media obviously implies groups of individuals communicating or collaborating. And in a Marketing group, there’s no difference. Leadership must learn that Social Media, in order to be successful, must be a team effort. This […]

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B2B Magazine is Preaching- Where’s the Choir?

B2B Magazine is Preaching- Where’s the Choir?

In his opinion column of this week’s BtoB Magazine, (if you’re in B2B you should be a subscriber – I can’t “live” without it!) Ellis Booker, the Editor, asks the question perfectly: “Media execs cling to print…too tightly?” He was referring to his observations at the recent American Business Media annual Top Management Meeting in Chicago.  The Marketing Consigliere wishes he had been a fly on the wall. But then again, he […]

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YouTube & the Presidential Debates

YouTube & the Presidential Debates

Under the headline “Public Voice Adds Edge to Debate,” the July 24th Washington Post front page article also had a tagline, ”Democrats Face Questions from Internet Users in Unorthodox Format.” While it’s too early to say whether YouTube and Web 2.0 are a “flash in the pan” (I don’t think they are) , it struck me funny that it was considered “unorthodox.” True, Webster’s defines the word […]

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Online Marketing Summit – Washington DC

Online Marketing Summit – Washington DC

The Online Marketing Summit has been making its nationwide tour and so far the verdict has been: Excellent. I had the privilege of sitting on one of the panels and addressing the audience of 120+ professionals eager to know about trends and challenges in the new Web 2.0 world. There’s a lot on social networking, search engine marketing, user generated content, virtual worlds, and web analytics from […]

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A Digital Leadership Vacuum

A Digital Leadership Vacuum

There once was a company with a proud brand. They talked about how to strengthen the brand, how to promote the brand, and how to leverage the brand. When I asked how they measured the efficacy of his “branding,” they had no answer. They ran no focus groups regularly. They polled no customers. They held no internal meetings to develop a measurement methodology. They could […]

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