EmSense – Common Sense or Nonsense?

EmSense – Common Sense or Nonsense?

  This is a headset which is being developed by EmSense, a Monterey, California based company that is pioneering physiological neuro-scientific sensing for business decision making. Their patent-pending device has embedded sensors that combine EEG technology used to measure brain-wave activity and other biometrics like eye motion, breathing, cardio activity, body temperature in an individual viewer. Another company, Sands Research, also is helping firms conduct market research by measuring […]

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Downturns, Data, and a Dare

Downturns, Data, and a Dare

Last week in the February 18, 2008 issue of Advertising Age,the headline article by Bradley Johnson was entitled “Media Work Force Sinks to 15-Year Low.” So jobs were bad in the last recession of the early 1990s and they’re bad again. OK…   The article’s graph clearly shows media jobs peaking during the dotcom bubble, rapidly shrinking, but finally leveling off for the past few years and […]

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Media Rules!

Media Rules!

The Marketing Consigliere recently attended a luncheon hosted by the DC Ad Club.  The two speakers, Brian Reich and Dan Solomon, were presenting their new book, Media Rules! – Mastering Today’s Technology to Connect With and Keep Your Audience. He bought the book, had the authors autograph inside the cover, and proceeded to read it. Here are his thoughts: The byline “Mastering Today’s Technology…” raised his hopes but it is […]

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Hitting on Web Analytics

Hitting on Web Analytics

The Marketing Consigliere has come across several start-up companies in his path that plan on depending on advertising for their revenue model. Having been in publishing, he tries to give them ideas how to make that work for them. But they definitely should look at publishers closer – many of them are struggling. While one may argue that much of that struggle is due to […]

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Superbowl Ads and Branding – What’s Under the Hood?

Superbowl Ads and Branding – What’s Under the Hood?

Last year, Super Bowl XLI was interesting in that the Doritos commercial was made from user-generated content and this year for Super Bowl XLII they promoted their brand with user-generated music. Regarding advertising, there were the “usual suspects” who provided acceptable, entertaining commercials that were spoken about at the water cooler the following week; but from a social networking or technological view this Super Bowl was a bit of […]

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