The Wonders of Marketing Automation – Infographic

The Wonders of Marketing Automation – Infographic

Leave it to the genius marketers at Marketo to create an entertaining infographic about Marketing Automation. We saw this and wanted to share it with you. What we like about it is that it introduces the “world” of Marketing Automation to the marketing arena in a fun analogical way.  As you visit various lands in the world, you will appreciate how diverse and complex this world is. […]

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Marketing Automation – The Magic Behind the Curtain

Marketing Automation – The Magic Behind the Curtain

Sometimes we need to toot our horn – Yes, that’s an avatar of Allinio’s President, Joe Zuccaro (@joezuc) in a recent Marketo infographic about Marketing Automation.   Joe was approached by Marketo to contribute to this infographic and their latest publication, The Definitive Guide to Marketing Automation.  So we had to ask him:  How did a nice guy like you get such notoriety? Joe responded, “I’ve been a Marketer – […]

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Does Marketing Automation Help You “Love” Customers?

Does Marketing Automation Help You “Love” Customers?

Well, for those of you who never got a St. Valentine’s Day card this month, neither did we! So print out the one above and consider you our sweetheart and close you eyes and pretend we’re hugging you! Today’s topic is an interesting one, although it should be about maintaining your editorial calendar because we’re obviously two weeks late on this one! But we digress…. […]

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Holiday Carol: Good King Zuckerberg

Holiday Carol: Good King Zuckerberg

Sung to the tune of “Good King Wenceslas“   Good King Zuckerberg looked out On his Facebook empire, Winklevoss he just did rout, Proving he’s no liar, Lawsuits flanked his left and right Threatening the young turk, But his foes he did all smite, Though he showed us he’s a jerk! From the halls of Harvard he Dropped out without fanfare, Off to Silicon Valley, […]

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Holiday Carol: Hark! The Infographics Show

Holiday Carol: Hark! The Infographics Show

Creative Commons by slightly everything  Sung to the tune of “Hark! The Herald Angels Sing“ Hark! The Infographics show, Stats that are real good to know! Charts of symbols or of pies, Very easy on the eyes. Bright bold colors for your screen, Distilled messaging so clean! Print it out for your drab wall And your colleagues you’ll enthrall, Hark! The Infographics show, Stats that are […]

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Holiday Carol: We Housewives of Pinterest Are

Holiday Carol: We Housewives of Pinterest Are

 Sung to the tune of “We Three Kings of Orient Are“ We housewives of Pinterest are Posting pics like we’re some Renoir, Craft and hobby, meek and snobby, Some of it so bizarre. O pins of wonder, pins contrite, Pins of tacky, kitschy sight, Boards a-glowing, overflowing, Images of cultural blight. Mommyblogging is such a pain, Twitter’s limit drives us insane, Pinning’s easy, ‘tho it’s […]

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It’s October and Everything is Exact-ly Orange

It’s October and Everything is Exact-ly Orange

  We make no bones about being Orioles fans here at Allinio headquarters in Charm City (that’s Baltimore for those of you who have never had the pleasure of visiting here). So as the Os fight their way in the post season (tonight’s last ALDS game against the New York Yankees will make or break them), it has been a delirious joy for most Baltimore […]

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Allinio’s Marketing Automation Commericial: A Star is Born (Or Boring?)

Allinio’s Marketing Automation Commericial: A Star is Born (Or Boring?)

Allinio’s President, Joe Zuccaro (@joezuc), will be speaking at an SMEI event on April 10th. SMEI asked him to help make a commercial to promote the event; the professional team of Coyle Studios in Baltimore helped alleviate Joe’s stage fright and did a great job directing him and editing out his bloopers (there were many).  Here is what they produced.  The real star of the show is not Joe but Zachary Arellano, […]

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Holiday Carol: God Rest Ye, Content Marketers

Holiday Carol: God Rest Ye, Content Marketers

Creative Commons mashup from works of nannetteturner and Chris Heiler Sung to the tune of “God Rest Ye, Merry Gentlemen“ God rest you Content Marketers, Creating stuff to view; Remember, make it relevant To those personas who Are part of that buying center Whom your sales must pursue, Oh, content that you must syndicate, must syndicate, Oh, content that you must syndicate! Make sure that […]

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Holiday Carol: Down Thru’ The Funnel

Holiday Carol: Down Thru’ The Funnel

Creative Commons by Jim, the Photographer   Sung to the tune of “Up On The Housetop“ You get the prospect to opt-in, So you’ll commit no spamming sin, Send them an invite from afar To attend your webinar! Drip, drip, drip! Ask for their zip! Clicks, clicks, clicks! Analytics! Out from your email, Slick, slick, slick, Down thru’ the funnel Comes revenue thick! White papers flying […]

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