A Military Perspective of Marketing Automation

A Military Perspective of Marketing Automation

AFCEA   The Marketing Consigliere knows many great B2B professionals in the Marketing Automation space.  Many of them are great evangelists spreading the word of the promise of the growing number of tools out there that help firms drive revenue by aligning Sales and Marketing.  However, he feels that there has not been a sufficient model that sets the stage for the transformation necessary to […]

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Holiday Carol: Talking In A Mobile Wonderland

Holiday Carol: Talking In A Mobile Wonderland

Creative Commons by Habi, Flickr.com   Sung to the tune of “Winter Wonderland.” Email comes while you’re driving Contract in, business thriving, Up in your HumVee, With Bluetooth hands-free, Talking in a mobile wonderland. Hear some tunes while you’re texting, Crowdsource peeps, “What’s the next thing?” You’ll download it hence, For ninety-nine cents, Talking in a mobile wonderland. For the iPhone we can build a […]

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Non-Social Media – Still Youthful, Not Going Away

Non-Social Media – Still Youthful, Not Going Away

In the iMedia Connection article “Heralding the Death of Non-Social Media,” Doug Schumacher of Basement, Inc. has correctly pointed out that in an increasingly Network Centric Marketing world, “A high percentage of purchases are already preceded by online research.  And where there is online research, there are search results. Those search engine results pages often bring up links to a number of consumer review sites.“ Yes, there are empirical studies corraborating […]

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2009 Sacred Cows

2009 Sacred Cows

Recently The Marketing Consigliere asked a question in various LinkedIn discussion groups.  The question was, “What are the two most important marketing projects you have that you don’t want to be forced to cut in 2009? The responses were quite interesting but two that succinctly rose above the noise were the following: Diana Engelmeyer of ExactTarget emphasized the following of importance to her: 1. Behaviorally targeted banner advertising 2. […]

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