FatStax is Phat for Marketing Automation

FatStax is Phat for Marketing Automation

Allinio was at Marketo‘s 2013 User Summit last week.  Yes, it was fantastic.  Yes, Marketo is clearly doing some innovative things for its customers.  Yes, their platform is poised to proliferate more Marketer’s devices in light of its fortchoming IPO.  However, we’re not talking going to comment on Marketo directly today.  Rather, we are going to share with you the efforts of a company that is part of […]

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Unica Helps Marketers Reach Out to iPad Users

Unica Helps Marketers Reach Out to iPad Users

This month Unica subsidy Pivotal Veracity announced that its award-winning MailboxIQ product email rendering imaging for the Apple iPad.  This capability allows Marketers to target and track email communications to iPad users. This is a tremendous boost to the utility of this marketing automation technology, which determines what device customers or prospects are using to view email, and then renders the communication in the device-specific format whether it be iPad, iPhone, Android, Blackberry or other “smart” […]

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Snap! B2B iPhone Apps! Part III

Snap! B2B iPhone Apps! Part III

In early February, The Marketing Consigliere posted a blog about iPhone apps for B2B organizations and then reported about more later that month. Since then a few more iPhone apps for B2B companies have debuted, and The Marketing Consigliere advises you to be aware of them. WebEx, the leading web conferencing company bought a leading web analytics play, recently released their iPhone app, and The Marketing Consigliere is pleased that […]

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Robots & Bots Are Part of Marketing Automation

Robots & Bots Are Part of Marketing Automation

Parrot drone controllable by an iPhone; modifiable for gathering data This is the fifth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. Company UAVs? In the military, Unmanned Aerial Vehicles (UAVs) fly in theaters of operation, remotely controlled by an individual with a joystick, gathering data to be used elsewhere. Other modes of UVs are terrestrial, marine surface, and submarine-based.   Some are […]

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A Military Perspective of Marketing Automation

A Military Perspective of Marketing Automation

AFCEA   The Marketing Consigliere knows many great B2B professionals in the Marketing Automation space.  Many of them are great evangelists spreading the word of the promise of the growing number of tools out there that help firms drive revenue by aligning Sales and Marketing.  However, he feels that there has not been a sufficient model that sets the stage for the transformation necessary to […]

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Lordy Lordy, Look Who’s oneforty!

Lordy Lordy, Look Who’s oneforty!

Many Marketers have expressed gratitude to the Marketing Consigliere for recently putting together a short but sweet list of serious B2B Marketing Automation iphone apps in Snap! B2B iPhone Apps! Part I and Part II.  Part of the reason he did this was because he could not find a decent list and was dissatisfied with how the AppStore was organized. And when he was running the B2B Twitterer of the Year […]

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Snap! B2B iPhone Apps! Part II

Snap! B2B iPhone Apps! Part II

The other week, The Marketing Consigliere posted a blog about iPhone apps for B2B organizations.  Those apps were primarily mobile extensions of CRM applications, for use by salespeople.  There are few more to talk about, each more suitable for the marketing side of an organization.  Ironically, despite the “hotness” of the iPhone and in the Marketing arena, the “hotness” of marketing automation tools, it’s hard to […]

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Snap! B2B iPhone Apps! – Part I

Snap! B2B iPhone Apps! – Part I

With more companies computing in “the cloud,” and more people going mobile, it will be important to stay connected to the constant marketing data streams that help make timely, critical decisions.  Apple‘s popular iPhone, which was once thought of as a shiny object with frivolous bells and whistles, is becoming a potential powerful tool for the B2B Marketing professional. Some leading marketing automation service providers have created applications […]

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Holiday Carol: Talking In A Mobile Wonderland

Holiday Carol: Talking In A Mobile Wonderland

Creative Commons by Habi, Flickr.com   Sung to the tune of “Winter Wonderland.” Email comes while you’re driving Contract in, business thriving, Up in your HumVee, With Bluetooth hands-free, Talking in a mobile wonderland. Hear some tunes while you’re texting, Crowdsource peeps, “What’s the next thing?” You’ll download it hence, For ninety-nine cents, Talking in a mobile wonderland. For the iPhone we can build a […]

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Augmented Reality – The New Reality?

Augmented Reality – The New Reality?

Using a virtual to real-world conversion mechanism, the location of Second Life avatars is converted to locations on the map of The Hague. Carrying a GPS device, a group of walking tour participants will explore the real-life manifestation of the virtual world, interacting with the avatars in their vicinity. (Creative Commons by Overig on Flickr.com) The Marketing Consigliere does not make it a habit to […]

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