Marketing Automation Services, Demand Generation, and Lead Management | Allinio
In the past, the Marketing Consigliere has made it known he’s a big fan of BtoB Magazine. And he always takes the time to read emails that he has opted into from that impressive trade publication.
This morning he received an email from them that he found rather amusing. The subject line stated “Recession Survival Strategies – Invest in CRM Now“ This was an announcement for a webinar similarly entitled “Recession Survival Strategies: Why It’s Important to Invest in CRM Now.”
Non c’è rosa senza spina.
There is no rose without thorns.
Change is happening in the Federal government, and there is definitely positive change happening in the US Department of Commerce regarding the 2010 Census.
Marketers don’t think about it much, but it truly is an immense and impressive marketing research effort that has no peer. While it is obviously a governmental effort to determine things as varied as legislative representation and budget allocation, the primary research that will be available to marketers will be significant. With this data, Marketers will have the business intelligence to better understand the demographic changes which are transpiring in the United States. Important decisions impacting things like site locations, sales territory design, quotas, and product development will be made in the future based on the Census.
AMA-DC is the third largest chapter of the American Marketing Association in the country with more than 1,000 members representing more than 600 organizations, many of which are in the ecosystem that supports Uncle Sam. It is a vibrant community and because of its location is unlike any other AMA chapter in the United States.
Image courtesy of http://flickr.com/photos/inkiboo/
Imagine checking into a Las Vegas casino like Mandalay Bay, New York-New York, Monte Carlo, The Mirage, or Treasure Island and going to the pool before you indulge in a little blackjack. Your cell phone rings and you’ve received a personalized targeted promotion regarding a special dinner deal in one of the hotel restaurants, or your favorite dealer is having an exclusive event for you and other special customers.
This year’s FOSE will probably be as good as ever, although last year there was much ambivalence in the Federal contracting crowd. But with with one day to go before the show, the Marketing Consigliere was a bit surprised at this year. Was it because of what was blogged last year? Well, in his blog he mentioned some companies, two of which exhibiting again- Turning Technologies, LLC, and Physical Optics Corporation. However, Vovici will not be represented in the exhibit hall – but that is not what surprised the Marketing Consigliere.
