In the past, the Marketing Consigliere has made it known he’s a big fan of BtoB Magazine. And he always takes the time to read emails that he has opted into from that impressive trade publication. This morning he received an email from them that he found rather amusing. The subject line stated “Recession Survival Strategies – Invest in CRM Now“ This was an announcement for a […]
Non c’è rosa senza spina. There is no rose without thorns.
Change is happening in the Federal government, and there is definitely positive change happening in the US Department of Commerce regarding the 2010 Census. Marketers don’t think about it much, but it truly is an immense and impressive marketing research effort that has no peer. While it is obviously a governmental effort to determine things as varied as legislative representation and budget allocation, the primary research that will […]
AMA-DC is the third largest chapter of the American Marketing Association in the country with more than 1,000 members representing more than 600 organizations, many of which are in the ecosystem that supports Uncle Sam. It is a vibrant community and because of its location is unlike any other AMA chapter in the United States. The Marketing Consigliere was flattered to be asked to judge this year’s M Awards and […]
Image courtesy of inkiboo Imagine checking into a Las Vegas casino like Mandalay Bay, New York-New York, Monte Carlo, The Mirage, or Treasure Island and going to the pool before you indulge in a little blackjack. Your cell phone rings and you’ve received a personalized targeted promotion regarding a special dinner deal in one of the hotel restaurants, or your favorite dealer is having an exclusive event for you and other […]
This year’s FOSE will probably be as good as ever, although last year there was much ambivalence in the Federal contracting crowd. But with with one day to go before the show, the Marketing Consigliere was a bit surprised at this year. Was it because of what was blogged last year? Well, in his blog he mentioned some companies, two of which exhibiting again- Turning Technologies, LLC, and Physical Optics […]
Image courtesy of pkeleher/ One of the Marketing Consigliere’s recent Tweets was “Punxsutawney Phil should have crowdsourced Spring prediction to the birds” because he finally heard a cacaphony of creatures after many weeks of winter. Thinking that the famous groundhog was wrong in predicting six more weeks of winter, he referenced crowdsourcing because the crowd should be “more correct” than one individual. One thing is for sure – while the […]