Wegora’s Non-Linear Collaboration & Semantic Tool

Wegora’s Non-Linear Collaboration & Semantic Tool

Recently The Marketing Consigliere had an early morning coffee with a very engaging gentleman who is at the helm of a small but promising start-up company.  Rory Kelly of Wegora, a collaboration platform with an integrated semantic analytics engine.  Having recently blogged about Attensity, another semantic analytics platform developer and just last week blogging about an acquisition by that company, The Marketing Consigliere was extremely interested in what Rory had to […]

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A Virtual Underworld Connection

A Virtual Underworld Connection

This weekend The Marketing Consigliere spent some time checking out Moviestorm, a British firm with an application that allows you to make your own scripted virtual world videos.  It had been a while since he toyed on Second Life, which almost seems passe now (and besides, you can’t get good cannoli there); but this sounded too cool. He was really curious so downloaded the 25Mb installer and […]

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Superbowl Ads and Branding – What’s Under the Hood?

Superbowl Ads and Branding – What’s Under the Hood?

Last year, Super Bowl XLI was interesting in that the Doritos commercial was made from user-generated content and this year for Super Bowl XLII they promoted their brand with user-generated music. Regarding advertising, there were the “usual suspects” who provided acceptable, entertaining commercials that were spoken about at the water cooler the following week; but from a social networking or technological view this Super Bowl was a bit of […]

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Squidoo Lenses for B2B Marketers?

Squidoo Lenses for B2B Marketers?

I’ve set up a “lens” called  “C4ISR  Marketing – aka Network Centric Marketing” on Squidoo and am trying to teach myself about whether it provides utility for B2B marketers. My “lens” (this is what you call your site there) is not a high ranking site in the Squidoo world by any means, but I guess it’s better than a lot of others. For now I’ll tinker with it […]

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Smartmaps

Smartmaps

In my earlier blog, “SMBs & C4ISR Marketing,” I spoke about how small and medium size business can leverage the power of satellite imagery and apply it to their business. There’s a different and maybe even better way to be a C4ISR Marketer and its origins are in my backyard in the Washington DC area… GeoCommons allows users to “Explore, Create & Share Intelligent Maps and Geographic Data.” […]

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