Wegora’s Non-Linear Collaboration & Semantic Tool

May 3, 2010 By Leave a Comment

Recently The Marketing Consigliere had an early morning coffee with a very engaging gentleman who is at the helm of a small but promising start-up company.  Rory Kelly of Wegora, a collaboration platform with an integrated semantic analytics engine.  Having recently blogged about Attensity, another semantic analytics platform developer and just last week blogging about an acquisition by that company, The Marketing Consigliere was extremely interested in what Rory had to say about his company. [Read more...]

Filed Under: Business Intelligence, Cinque Domande - 5 Questions, Marketing, Metrics & Measurement, Social Networking, User Generated Content

Robots & Bots Are Part of Marketing Automation

March 25, 2010 By 2 Comments

Parrot drone, controllable by an iPhone

Parrot drone controllable by an iPhone; modifiable for gathering data

This is the fifth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

Company UAVs?

In the military, Unmanned Aerial Vehicles (UAVs) fly in theaters of operation, remotely controlled by an individual with a joystick, gathering data to be used elsewhere. Other modes of UVs are terrestrial, marine surface, and submarine-based.   Some are even armed and capable of lethal engagement with enemies. [Read more...]

Filed Under: Business Intelligence, C4ISR Marketing, Data Mining, Marketing, Mobile Marketing, Net-Centric Marketing, User Generated Content Tagged With: , , , , , , ,

The Feeling is MutualMind

March 12, 2010 By 2 Comments

MutualMind

With Marketing organizations scrambling onto the social media bandwagon, more and more are realizing that they need to do it in an increasingly integrated way with the rest of their marketing efforts. One of the most important things to do in that regard is to utilize analytical technologies that help document the measurable results for social media reconnaissance and tactics.

MutualMind, a Richardson, Texas-based startup, has a vision for Marketers that can help them master this need to integrate social media with their overall marketing.  Recently, The Marketing Consigliere interviewed Babar Bhatti (@thebabar), the CEO of MutualMind before he departed for SXSW 2010 about this vision and the compelling reasons to try his social media platform for business. [Read more...]

Filed Under: B2B Marketing, Behavioral Marketing, Business Intelligence, Cinque Domande - 5 Questions, Marketing, Net-Centric Marketing, Social Networking, User Generated Content Tagged With: , , , , , , , ,

Lordy Lordy, Look Who’s oneforty!

March 8, 2010 By Leave a Comment

oneforty

Many Marketers have expressed gratitude to the Marketing Consigliere for recently putting together a short but sweet list of serious B2B Marketing Automation iphone apps in Snap! B2B iPhone Apps! Part I and Part II.  Part of the reason he did this was because he could not find a decent list and was dissatisfied with how the AppStore was organized.

And when he was running the B2B Twitterer of the Year Awards this year, he wanted to be able to see what applications might be out there to help analyze the nominees.  Fortunately someone has done a great job organizing the various apps for Twitter. [Read more...]

Filed Under: Fun, Metrics & Measurement, Mobile Marketing, Net-Centric Marketing, SMB Marketing, Social Networking, User Generated Content Tagged With: , ,

Augmented Reality – The New Reality?

November 23, 2009 By 3 Comments


Using a virtual to real-world conversion mechanism, the location of Second Life avatars is converted to locations on the map of The Hague. Carrying a GPS device, a group of walking tour participants will explore the real-life manifestation of the virtual world, interacting with the avatars in their vicinity. (Creative Commons by Overig on Flickr.com)

The Marketing Consigliere does not make it a habit to hobnob with the journalistic class, but living in the Washington DC area makes it hard to avoid.  And when a journalist is a paisano, that makes it even harder-  occasionally, he has had the good fortune of bumping into the Washington Post‘s Rob Pegoraro, so he makes it a point to follow him on Twitter and read his technology columns in the Business section of this great newspaper – probably more often then he bothers to read Walt Mossberg‘s articles.

Rob’s article in the November 22nd issue of the Post, ‘Augmented Reality’ fuses the Web and the world around you, provides a basic and thorough explanation of a promising tool for consumers and marketers.  It led the Marketing Consigliere to think more about this… [Read more...]

Filed Under: Advertising, B2B Marketing, B2C Marketing, Mobile Marketing, Sales, User Generated Content Tagged With: , , , , , , , , ,

Getting Emotional (Markup Language)

November 3, 2009 By Leave a Comment

This past week the World Wide Web Consortium (W3C), the international community organization led by Web inventor Tim Berners-Lee that develops web standards, issued a working draft for Emotion Markup Language (EmotionML) 1.0. This is the genesis of a very exciting phase in network centric marketing.

[Read more...]

Filed Under: Behavioral Marketing, Business Intelligence, Data Mining, Metrics & Measurement, Mobile Marketing, Net-Centric Marketing, Predictive Analysis, Social Networking, User Generated Content Tagged With: , , ,
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