Time to Abandon Your Marketing Automation Platform?

Time to Abandon Your Marketing Automation Platform?

Are you running into limitations with your current marketing automation solution? Perhaps your solution is missing core functionality for cross-channel marketing or reporting. Maybe you’ve found that even basic workflows are inflexible and cumbersome for your team to create or replicate. It’s also possible that you’re facing reliability or support issues that hinder your success.  Last but not least, has the only person who understands […]

Read Me Leave comment

Broadcasting Marketing Automation to the Masses

Broadcasting Marketing Automation to the Masses

This week Allinio had the pleasure of being a guest of AHA! Business Radio, and President Joe Zuccaro spoke of the need for businesses to be data literate and how to get started with Marketing Automation.  We’ve included the podcast here:  

Read Me Leave comment

The Wonders of Marketing Automation – Infographic

The Wonders of Marketing Automation – Infographic

Leave it to the genius marketers at Marketo to create an entertaining infographic about Marketing Automation. We saw this and wanted to share it with you. What we like about it is that it introduces the “world” of Marketing Automation to the marketing arena in a fun analogical way.  As you visit various lands in the world, you will appreciate how diverse and complex this world is. […]

Read Me Leave comment

Salesforce Makes a Great Catch with Pardot

Salesforce Makes a Great Catch with Pardot

In October of 2012, email service provider ExactTarget announced the acquisition of Marketing Automation vendor Pardot for $95 Million.  Now, less than a year later, Salesforce annnounced the acquisition of ExactTarget for $2.5 Billion, outdoing Oracle‘s $871 Million acquisition of Marketing Automation vendor Eloqua, which had just IPO’d that August.  And let’s not forget Marketo, which recently IPO’d and as  of today has a market capitalization of $780+ Million.  What does this mean/what might […]

Read Me Leave comment

Getting Personal with Marketing Automation

Getting Personal with Marketing Automation

Pardot does it again: A great infographic that speaks for itself (we know, that’s what they’re supposed to do)… But personalization is easier said than done – it’s another painful but necessary phase of an organization’s transformation into a truly network-centric, data driven company.  The challenge to personalization is knowing what to personalize in your content and how to gather that granular data.  Progressive profiling on forms […]

Read Me Leave comment

DemandGen for DemandGen Professionals

DemandGen for DemandGen Professionals

Almost a year ago we blogged about the lack of Marketing Automation skills, which fit into a broader category of Marketing Operations.  Since then we’ve been helping companies go through the painful but necessary transformation to become network-centric organizations that capture “data-driven revenue™.”  The main challenge is that we have not come far enough in getting people with the right skills in positions where they can […]

Read Me Leave comment

FatStax is Phat for Marketing Automation

FatStax is Phat for Marketing Automation

Allinio was at Marketo‘s 2013 User Summit last week.  Yes, it was fantastic.  Yes, Marketo is clearly doing some innovative things for its customers.  Yes, their platform is poised to proliferate more Marketer’s devices in light of its fortchoming IPO.  However, we’re not talking going to comment on Marketo directly today.  Rather, we are going to share with you the efforts of a company that is part of […]

Read Me Leave comment

Marketing Automation – The Magic Behind the Curtain

Marketing Automation – The Magic Behind the Curtain

Sometimes we need to toot our horn – Yes, that’s an avatar of Allinio’s President, Joe Zuccaro (@joezuc) in a recent Marketo infographic about Marketing Automation.   Joe was approached by Marketo to contribute to this infographic and their latest publication, The Definitive Guide to Marketing Automation.  So we had to ask him:  How did a nice guy like you get such notoriety? Joe responded, “I’ve been a Marketer – […]

Read Me Leave comment

Does Marketing Automation Help You “Love” Customers?

Does Marketing Automation Help You “Love” Customers?

Well, for those of you who never got a St. Valentine’s Day card this month, neither did we! So print out the one above and consider you our sweetheart and close you eyes and pretend we’re hugging you! Today’s topic is an interesting one, although it should be about maintaining your editorial calendar because we’re obviously two weeks late on this one! But we digress…. […]

Read Me Leave comment

Eating Our Words About Hubspot

Eating Our Words About Hubspot

Earlier this month, we made a a brief comment regarding Hubspot‘s standing in the world of Marketing Automation.  Undoubtedly they are the thought leader in “Inbound Marketing,” but we said that they were not playing at the same level as some of the leading Marketing Automation platforms such as Pardot or Marketo.   Well, the fantastic listeners at Hubspot caught wind of our blog, and none other than the effervescent Laura Fitton (@pistachio) […]

Read Me Leave comment