Il diavolo fa le pentole ma non i coperchi.
The devil teaches us his tricks but not how to hide them.
Oh, Behave!
January 28, 2009 By Leave a Comment
So much flap has been in the press regarding behavioral targeting and privacy. Most of the flap has been on the B2C side of things – which is to be expected when you are dealing with naive, impulsive consumers. Advertising is painted as the boogeyman in this situation and vast data mining conspiracies are hinted at by those that purportedly champion individuals and freedom. [Read more...]
SearchCRM.com Products of the Year
January 26, 2009 By Leave a Comment
SearchCRM.com has named its Products of the Year for 2008. This is the fifth year that SearchCRM.com has been helping sort out the playing field for Marketing and Sales executives who need to understand the pros and cons of various platforms out there which help their enterprise become more net-centric.
Using Marketer-friendly criteria of Innovation, Performance, Ease of Integration, Ease of Use, Functionality, and Value, along with a marketing technology “dream team” (sans the Marketing Consigliere) panel of judges , they once again present a great opportunity for business leaders to decide what might be best for their organization.
No big surprises in the “CRM Suite – Enterprise” and “Marketing Automation” categories. Congratulations to Salesforce.com and Aprimo, respectively. Aprimo won back this prestige after being previously bumped by Eloqua in 2007.
It is a bit surprising to see Sales Logix in the lead for the “CRM Suite – SMB” category. While the Marketing Consigliere admits his information is anecdotal, he keeps hearing that Sales Logix is falling out of favor as smaller businesses discover easy to implement, use, and pay for open source CRM solutions such as SugarCRM and Zoho.
It would be nice to see who the competitors were in each category were this year, and who did not make the shortlist at all.
Krafty and Wal*Smart?
January 22, 2009 By Leave a Comment
There are two very interesting net-centric marketing developments for in the B2C world that have made the trade press recently.
The Kraft iPhone Assistant is available through iTunes and allows users to view recipes (using Kraft products of course), save favorite recipes, watch a cooking video, create shopping lists, find stores, and even get offers or incentives from participating stores. All this while seeing ads for Kraft products. It is currently in the top 100 list of favorite downloaded apps for the Apple iPhone.
Launched last fall, Walmart’s Walmart Smart Network is an IPTV-based network already deployed in 300 stores and will expand to 2,700 stores by the end of next year, with a total of about 27,000 in-aisle screens. By utilizing response measurement and message optimization technologies, this network will be able to deliver timely, relevant content to shoppers and can be segmented by day of the week, by time of day, by store, and by screen,. Content about products in the store can be customized for a shopper at the shelf location so they can make a quick decision to purchase. Response measurement, learning, and message optimization technologies were developed by DS-IQ. [Read more...]
Il Sottovoce – The Whisper – XVI
January 21, 2009 By Leave a Comment
Il fine giustifica i mezzi
The end justifies the means.
