The 2009 B2B Twitterer of the Year Awards

October 22, 2009 By joezuc Leave a Comment

Not skipping a beat from the memorable tradition started last year, the Marketing Consigliere invites you to nominate the business-to-business organization that should be recognized for its use of Twitter in 2009.

Now in its second year, the B2B Twitterer of the Year Award recognizes an organization for outstanding contributions in practicing, promoting, and/or enhancing professional business via the microblogging sensation Twitter.

An impressive panel of judges is being assembled from the wide spectrum of the B2B world – consultants, agencies, and organizational marketers.

There is a Facebook Fan Page and a Twitter account (@B2BTOTY) that allows you to follow the program as you like.

The hashtag for the 2009 B2B Twitterer of the Year Awards is #b2btoty.

Think about one or more organizations that you think show excellent marketing and leadership with Twitter who should win and nominate them today!

Filed Under: Leadership, Marketing Tagged With: ,

Will the Real Consigliere Please Stand Up…

October 19, 2009 By joezuc Leave a Comment

Ok, no marketing pontification with this blog post.  Just old fashioned fun.  For those of you that know the Marketing Consigliere, you know he recently sported a beard and the feedback has been positive.

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Filed Under: Fun Tagged With: , , , , ,

Sidekick Fiasco – A Kick in the Head for T-Mobile

October 15, 2009 By joezuc Leave a Comment

Poor T-Mobile.  First they lose all the Sidekick data from their Microsoft-hosted server.  Then people scoff at their offer of $100 or to comp a free month for users.  Then they allow customers to get out of the contract without penalty.

Now T-Mobile is the defendant in two class-action lawsuits accusing them of misleading users with regard to the integrity of their data storage.  $100 million worth of headache, embarassment, and fingerpointing.

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Filed Under: B2B Marketing, B2C Marketing, Behavioral Marketing, Data Mining, Datawarehousing & Security, Mobile Marketing, Public Relations Tagged With: , ,

Reverse Speech WTF? – ?FTW hceepS esreveR

October 12, 2009 By joezuc Leave a Comment

Keeping up with Marketing trade publications is difficult, but it is often the best way to keep from lagging too far behind when it comes to knowledge of the latest and greatest applications that Marketers can use.  It’s also important to check niche technology publications to see what may be coming down the horizon.

In the October 2009 issue of Speech Technology, there was a short column on a controversial concept that was being marketed by vendors at SpeechTEK 2009, a major trade show for the Interactive Voice Response (IVR) industry.

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Filed Under: Behavioral Marketing, Data Mining Tagged With: , ,

Il Sottovoce – The Whisper – XXIV

October 5, 2009 By joezuc Leave a Comment

The Marketing Consigliere

A nemico che fugge, ponti d’oro.

Build a fleeing enemy a bridge of gold.

Filed Under: Il Sottovoce - The Whisper, Leadership, Marketing Tagged With: