Digital Asset Management

C4 or “4 Cs” for Marketing Automation

USS Vincennes (CG-49) Combat Information Center / CC by divemasterking2000 This is the seventh in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. The C4 Portion: Command, Control, Communication & Computing C4 responsibilities require up-to-date equipment, robust networks, and comprehensive business rules to be followed by a Marketing executive in planning, directing, and executing in order to achieve marketing objectives. Command & Control Command […]

Posted: 03/29/2010
Under: B2B Marketing, Business Intelligence, C4ISR Marketing, CRM, Digital Asset Management, Leadership, Marketing, Net-Centric Marketing

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SXSW Envy Epidemic Spreads to B2B Population

The Marketing Consigliere recently blogged about “Twitter Envy,” but since he was already on Twitter approaching two years, can’t say he remembers knowing enough about Twitter to be envious of it before he started dabbling in it. And being a B2B Marketer, he had never heard of SXSW until he started using Twitter (Come to think of it, Twitter has really expanded his horizons since […]

Posted: 03/15/2010
Under: Advertising, Agencies, B2B Marketing, Digital Asset Management, Email Marketing, Entrepreneurship

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Pure Genius is Not Necessarily Rocket Science

The power of the Internet is evident with a Bethesda, Maryland company that leverages “crowdsourcing” for creative talent. GeniusRocket, whom the Marketing Consigliere has mentioned in passing before, offers graphic design, video, and copywriting services to clients at extremely affordable prices. In less than two years, GeniusRocket has built a pool over 10,000 freelancers from around the world to compete for projects. They help you define the […]

Posted: 04/27/2009
Under: Advertising, Agencies, Digital Asset Management, User Generated Content

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Doing a 180 on Mingle360

In “Two Better Mousetraps,” the Marketing Consigliere blogged about his preference for one professional-to-professional communication technology over another. He thought DubMeNow offered a less cumbersome way to electronically transfer information between networkers than Mingle360. Living in the Washington, DC area, it was interesting to blog about the two companies. Now the Marketing Consigliere would like to exercise his prerogative to correct a misperception he had about Mingle360. You […]

Posted: 12/18/2008
Under: B2B Marketing, Behavioral Marketing, CRM, Data Mining, Demand Generation, Digital Asset Management, Marketing, Mobile

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Trust Trust Digital

Today’s earlier blog, “When Bad Things Happen to Good Data” takes into account major hardware disasters. But what about all the little gadgets that are out there in the hands of field personnel? Items like laptops, cellphones, smartphones and other devices can get destroyed, lost, or even stolen. Stolen assets are what scare business leaders the most due to the sensitive nature of files that […]

Posted: 11/12/2008
Under: CRM, Digital Asset Management, Entrepreneurship, Mobile, Net-Centric Marketing

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Downturns, Data, and a Dare

Last week in the February 18, 2008 issue of Advertising Age,the headline article by Bradley Johnson was entitled “Media Work Force Sinks to 15-Year Low.” So jobs were bad in the last recession of the early 1990s and they’re bad again. OK… The article’s graph clearly shows media jobs peaking during the dotcom bubble, rapidly shrinking, but finally leveling off for the past few years and […]

Posted: 02/23/2008
Under: Advertising, Agencies, Business Intelligence, C4ISR Marketing, Campaign Management, CRM, Data Mining, Digital Asset Management, Metrics & Measurement, Net-Centric Marketing

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The Fog of Piracy War

What is a C4ISR technology that the military uses when trying to see through night, fog, and other types of inclement weather? Night-vision goggles. Night-vision is facilitated with the integration of two technologies – Enhanced spectral range technology enables the observer to see light outside the human range of electromagnetic spectrum (visible light), including infrared. Enhanced intensity range technology increases the ability to see within low-light environments. What is a C4ISR technology that […]

Posted: 08/22/2007
Under: B2B Marketing, B2C Marketing, Business Intelligence, C4ISR Marketing, Digital Asset Management, Net-Centric Marketing, Public Relations

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The Wisdom of Marketing Operations Crowds

James Surowiecki was onto something when he wrote [amazon ASIN=”0385721706″]The Wisdom of Crowds[/amazon]. But if large groups of people are “smarter than an elite few,” imagine what you could do with a large group of elites… The Marketing professional who grasps the concept of C4ISR Marketing is one of those elites, albeit an under-appreciated, under-budgeted, and under-empowered elite. What else should he or she do then but find […]

Posted: 08/20/2007
Under: C4ISR Marketing, CRM, Digital Asset Management, Net-Centric Marketing

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C4 or “4 Cs” for Marketing Automation

SXSW Envy Epidemic Spreads to B2B Population

Pure Genius is Not Necessarily Rocket Science

Doing a 180 on Mingle360

Trust Trust Digital

Downturns, Data, and a Dare

The Fog of Piracy War

The Wisdom of Marketing Operations Crowds

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