Social Analytics M&A – The Hunt is On

 

 

 

 

 

 

 

 

 

Creative Commons by Orin Zebest

The past year since the previous summer has been a very interesting one for business and Marketers in that there has been some significant acquisitions of social media measurement companies.  What does this mean for Marketers?

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Marketing Automation & Dreamforce 2011 – Day 3

Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco:

OK, only some of this was blogged in the trenches.  By Day 3 of Dreamforce, I was starting to experience “information overload,” so I had to come back East, get over the jet lag, do my laundry, and finally collect my thoughts about the last day of this terrific event.  But at least I still followed the brief format from the last two postings.

 

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SugarCon Shows How Sweet CRM Can Be, Day 2

Gumdrops by terren in Virginia

No surprise, the second day of SugarCon was as satisfying as the first.
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Year in Review??

Illustration from Marketing News 12-30-10

2011 is still new enough that we should look back at 2010 and see what kind of lessons learned we should take into this new year.  The American Marketing Association‘s publication, Marketing News, came out with “The Year in Review,” which was mildly disappointing.
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Holiday Carol: The Twelve Days of Foursquare

Following a last year’s mischief, we are posting holiday carols for the tech/marketing/social crowd. With such hits as O Little Town of Twitterville, Talking In A Mobile Wonderland, S-E-O, S-E-O, S-E-O!, and Eloqua Fideles, we decided to give this year some spirit lifting anthems.  Here’s the first carol for 2010:

Sung to the tune of “The Twelve Days of Christmas

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2010 B2B Twitterer of the Year Awards

Once again, it’s time for the B2B Twitterer of the Year Awards.  Now in its third year, the Awards recognize B2B organizations for outstanding contributions in practicing, promoting, and/or enhancing business via the micro-blogging/social networking sensation Twitter.

The nomination deadline is Friday, December 17th.

This year should be bigger than ever, and Allinio is pleased to be working with MLT Creative, Make Good Media, HubSpot, and NetProspex on making this year’s Awards a success.  Additionally, we would like to recognize the following Steering Committee members and program Chairpersons and encourage you to follow them on Twitter: [Read more...]