Happy Third “Blogiversary”

July 19, 2010 By joezuc 1 Comment

Allinio celebrates the third blogiversary of its blog about Marketing Automation and other marketing technologies This is the third anniversary of this blog.  Similar milestones were previously acknowledged in 2009 and 2008 with much joy and pasta, but this year is extra special.  Although it is still referred to as “The Marketing Consigliere” Blog, and written in the third person narrative, it is undergoing change as it figures out what kind of Marketing blog it wants to be when it grows up.

Earlier this spring the blog moved from its own domain to be under the Allinio brand.  The whole site migrated to WordPress 3.0 when it was still beta.  Some plugins were trashed, others were added, like the WP Touch, which formats this site with a mobile theme for the Apple iPhone / iPod touch, Google Android, Palm Pre and other touch-based smartphones.  Book reviews have been a little more frequent, and the “Cinque Domande” (Five Questions) for startup executives has struggled because it’s hard for both the interviewer and interviewee to find the time to conduct the interviews. [Read more...]

Filed Under: B2B Marketing, Blogging, C4ISR Marketing, Marketing, Marketing Automation, Metrics & Measurement Tagged With:

The Challenges of Marketing Automation

April 1, 2010 By joezuc Leave a Comment

Challenges of Marketing Automation

Don't worry, it won't get this complicated.
geminidustin / CC BY 2.0

This is the last in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.


The Challenge for Today’s Marketer

The speed to react to an ever changing and volatile global business environment requires technology to aid the Marketer in sorting through terabytes of constantly flowing and archived data, prioritizing that data, and distilling the actionable intelligence that needs to be shared with the proper enterprise stakeholders such as sales and product development. [Read more...]

Filed Under: B2B Marketing, Business Intelligence, C4ISR Marketing, Demand Generation, Leadership, Marketing, Net-Centric Marketing Tagged With:

IT’s Role in Marketing Automation

March 31, 2010 By joezuc 3 Comments

IT's Role in Marketing Automation

Charlie Chaplin in Modern Times (1936).

This is the ninth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

The IT Department Role & Business Transformation of the Organization

Obviously, in the years to come, the IT Department will be a critical partner in  effort to transform into a Net-Centric Marketing organization.  Requirements for new communications technologies and hardware will need to be specified; additionally, these tools will need to be evaluated, prioritized, and acquired for deployment, upgrading, or replacement. [Read more...]

Filed Under: B2B Marketing, Business Intelligence, C4ISR Marketing, Leadership, Marketing, Net-Centric Marketing Tagged With: , , ,

Marketing Automation Comms & Computing

March 30, 2010 By joezuc 1 Comment

Marketing Automation Communications & Computing

Your Marketing and Sales teams should communicate like a platoon.

This is the eighth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

Communications

Obviously the telephone will continue to be a major tool to the Net-Centric Marketer for communications.  For outbound and inbound data gathering and selling, the telephone has proven its versatility and from an interactive perspective, remains widely accepted by customers.  Enhancing the capabilities of voice-based platforms are Internet based Interactive Voice Response (IVR) systems, which are a significant advancement over legacy IVR platforms. [Read more...]

Filed Under: B2B Marketing, C4ISR Marketing, Leadership, Marketing, Net-Centric Marketing Tagged With: , , , , , , , ,

C4 or "4 Cs" for Marketing Automation

March 29, 2010 By joezuc 2 Comments

USS Vincennes (CG-49) Combat Information Center

USS Vincennes (CG-49) Combat Information Center
http://www.flickr.com/photos/divemasterking2000/  / CC BY 2.0

This is the seventh in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

The C4 Portion: Command, Control, Communication & Computing

C4 responsibilities require up-to-date equipment, robust networks, and comprehensive business rules to be followed by a Marketing executive in planning, directing, and executing in order to achieve marketing objectives. [Read more...]

Filed Under: B2B Marketing, Business Intelligence, C4ISR Marketing, Leadership, Marketing, Net-Centric Marketing Tagged With: , , , ,

Marketing Automation’s "Boots on the Ground"

March 26, 2010 By joezuc 2 Comments

HUMINT is part of Marketing Automation

from Dslyecxi.com's Tactics, Techniques & Procedures Guide

This is the sixth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

Human Intelligence

As in warfare, the benefits of technology for Marketers do not make Human Intelligence (HUMINT) obsolete; the direct observation by humans of an event or environment is just as critical as ever.  As always, the better the HUMINT is, the greater the probability of a desirable outcome will be.  Digital video recording of a focus group should not replace live visual observation of that focus group; Customers are human and most likely desire or enjoy interacting with other humans. [Read more...]

Filed Under: Business Intelligence, C4ISR Marketing, CRM, Data Mining, Net-Centric Marketing, Sales Tagged With: , ,
« Older Posts