Getting The Military to Be More Data Driven

Getting The Military to Be More Data Driven

Today a brief but interesting report on Fox News called “US Military Teams Up with Silicon Valley to Revolutionize the Battlefield” is a great example of a military organization trying to find better ways to gather, store, analyze, share and act upon data. The Defense Innovation Unit Experimental (DIUX), which is “non-dilutive” venture arm of the Department of Defense, fosters collaboration between the Armed Forces […]

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Salesforce Makes a Great Catch with Pardot

Salesforce Makes a Great Catch with Pardot

In October of 2012, email service provider ExactTarget announced the acquisition of Marketing Automation vendor Pardot for $95 Million.  Now, less than a year later, Salesforce annnounced the acquisition of ExactTarget for $2.5 Billion, outdoing Oracle‘s $871 Million acquisition of Marketing Automation vendor Eloqua, which had just IPO’d that August.  And let’s not forget Marketo, which recently IPO’d and as  of today has a market capitalization of $780+ Million.  What does this mean/what might […]

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Does Marketing Automation Help You “Love” Customers?

Does Marketing Automation Help You “Love” Customers?

Well, for those of you who never got a St. Valentine’s Day card this month, neither did we! So print out the one above and consider you our sweetheart and close you eyes and pretend we’re hugging you! Today’s topic is an interesting one, although it should be about maintaining your editorial calendar because we’re obviously two weeks late on this one! But we digress…. […]

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Raab Repeats Right-On Reporting

Raab Repeats Right-On Reporting

Last week there was an interesting observation made about Marketing Automation platform providers. In his well-reknowned blog, David Raab (@draab) commented that after all these years, the consolidation of Marketing Automation providers suprisingly hasn’t slowed the growth of the second tier of players in the space and there is more fragmentation. David’s first line in the blog is “I’ve gotten used to thinking of the B2B marketing automation […]

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Marketing Automation Professionals of the World, Unite!

Marketing Automation Professionals of the World, Unite!

Know anyone else pulling their hair out over their Marketing Automation platform?  Are your pupils dialating and your heart stopping  over the thought of the mountain of content that you have to create?    Well, here on the East Coast we’re trying to do something about it… Now there are several of other national organizations that are fantastic professional development resources for the Marketing Automation […]

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A Military Perspective of Marketing Automation

A Military Perspective of Marketing Automation

AFCEA   The Marketing Consigliere knows many great B2B professionals in the Marketing Automation space.  Many of them are great evangelists spreading the word of the promise of the growing number of tools out there that help firms drive revenue by aligning Sales and Marketing.  However, he feels that there has not been a sufficient model that sets the stage for the transformation necessary to […]

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The 20-Year Road to Net-Centric Marketing, Part II

The 20-Year Road to Net-Centric Marketing, Part II

The 20-Year Road to Net-Centric Marketing brought amusement to many readers who remember the “gold rush” of the “dot-com” era.  And the Marketing Consigliere wants to make one more observation about those seemingly long ago days. In the early nineties there was an exciting book that created much buzz in the Marketing profession:  The One to One Future: Building Relationships One Customer At A Time by Don Peppers and Martha Rogers, Ph.D. […]

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Damn the Torpedoes, Full Web 2.0 Ahead

Damn the Torpedoes, Full Web 2.0 Ahead

The United States Navy has announced its approval to use certain Web 2.0 techniques to facilitate its collaborative and communication efforts.   Robert Carey, the Navy’s CIO, issued a memo entitled “Web 2.0: Utilizing New Web Tools” on October 20th, 2008. As The Marketing Consigliere has been blogging that businesses need to take the military concept of C4ISR to improve its sales and marketing success, here we have the military taking […]

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Gates’ Exit Out the Door

Gates’ Exit Out the Door

The Marketing Consigliere cursed Bill Gates before he ever knew he existed. His first job out of college was with Mayflower Moving. (How he got from working in trucking industry to working in the Internet industry is simple – they’re both transportation related. One is with packages while one is with packets – you must deliver them both on time without dropping them.)  Or you could […]

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FOSE Followup Folly

FOSE Followup Folly

First allow The Marketing Consigliere to apologize.  He migrated to WordPress 2.5 this weekend and found out there’s a major bug that doesn’t allow you to upload images.  He will keep his text brief so your eyes don’t glaze over! A week after FOSE and his blog about it, he  received an email that caught his attention, but not for the reason that the Marketer who sent it wanted. […]

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