Marketing Automation, Lead Management, and Training to Achieve Data Driven Revenue™
Attensity has announced its acquisition of Biz360 this week and this is an exciting development in the Net-Centric Marketing world. The Marketing Consigliere recently interviewed Attensity’s CMO, Michelle de Haaff, and he loves to read about a good flex of muscle out there in the marketplace. Biz360′s platform has been a prominent social media monitoring and market intelligence solution, so he believes that this is a good sign in the industry – [Read more...]
from Dslyecxi.com's Tactics, Techniques & Procedures Guide
This is the sixth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.
As in warfare, the benefits of technology for Marketers do not make Human Intelligence (HUMINT) obsolete; the direct observation by humans of an event or environment is just as critical as ever. As always, the better the HUMINT is, the greater the probability of a desirable outcome will be. Digital video recording of a focus group should not replace live visual observation of that focus group; Customers are human and most likely desire or enjoy interacting with other humans. [Read more...]
Parrot drone controllable by an iPhone; modifiable for gathering data
This is the fifth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.
In the military, Unmanned Aerial Vehicles (UAVs) fly in theaters of operation, remotely controlled by an individual with a joystick, gathering data to be used elsewhere. Other modes of UVs are terrestrial, marine surface, and submarine-based. Some are even armed and capable of lethal engagement with enemies. [Read more...]
Sea-Based X Band Radar - Boeing Company
This is the fourth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.
Gathering market data has become more critical than ever. Net-Centric Marketing allows for a scale of collecting and processing data never before seen. The ability to conduct polling over the web has been prevalent for years but in the past few years survey technologies have increased in sophistication and can be implemented rapidly; Marketers can now see answers to questions and trends as they are entered directly by the survey respondents. [Read more...]
While the Marketing Consilgiere was at TWTRCON last month, he paid visits to the booths of various event sponsors. One booth that really captured his attention was that of Attensity, who provides a text analytics platform that quickly and rapidly transforms unstructured data- such as in the gazillions of tweets that fly through the Twittersphere- into valuable, actionable information with unparalleled accuracy.
This past week the World Wide Web Consortium (W3C), the international community organization led by Web inventor Tim Berners-Lee that develops web standards, issued a working draft for Emotion Markup Language (EmotionML) 1.0. This is the genesis of a very exciting phase in network centric marketing.
