Marketing Automation Services, Demand Generation, and Lead Management | Allinio
by terren in Virginia
Never mind that Christmas and holiday decorations started appearing in strip malls, stores, and mega-malls before Halloween (and never mind that since our focus is B2B we try not to claim any expertise in the B2C realm!). The lastest stunt that has people raising their eyebrows is the announcement of big-box stores like Target and Kohl’s that they are opening their doors for Black Friday shopping not at 5 o’clock a.m., but at midnight after Thanksgiving Day. [Read more...]
Creative Commons by Orin Zebest
The past year since the previous summer has been a very interesting one for business and Marketers in that there has been some significant acquisitions of social media measurement companies. What does this mean for Marketers?
“Ball Fight” Creative Commons by CarbonNYC
Last week’s blogpost was about some data related sessions at the BMA‘s 2011 International Conference. With an extra week of digestion, we want to focus a little more on one of the sessions. Specifically the “Unleash Your B-to-B Media Partners” session with Dean Horowitz (@deanhorowitz), Vice President of eMedia and Market Intelligence at Vance Publishing Corporation, Kim Paulsen, Senior Vice President, Penton Marketing Services, and Mitch Rouda, President of eMedia at Farm Journal Media. During the Q&A portion of the session, there was an interesting question posed by someone representing a traditional agency.
At TWTRCON this past June, we found out about Tap11, a Twitter business intelligence platform that allows companies to track, engage, and increase their audience with great data mining, metrics & measurement, and business intelligence capabilities. Earlier in the spring, the San Francisco based company launched with over 100 major brands and marketing firms and is VC backed. Allinio had the privilege of asking Adam Zbar (@zman47), Tap11′s CEO, a few questions:
Attensity has announced its acquisition of Biz360 this week and this is an exciting development in the Net-Centric Marketing world. The Marketing Consigliere recently interviewed Attensity’s CMO, Michelle de Haaff, and he loves to read about a good flex of muscle out there in the marketplace. Biz360′s platform has been a prominent social media monitoring and market intelligence solution, so he believes that this is a good sign in the industry – [Read more...]
from Dslyecxi.com's Tactics, Techniques & Procedures Guide
This is the sixth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.
As in warfare, the benefits of technology for Marketers do not make Human Intelligence (HUMINT) obsolete; the direct observation by humans of an event or environment is just as critical as ever. As always, the better the HUMINT is, the greater the probability of a desirable outcome will be. Digital video recording of a focus group should not replace live visual observation of that focus group; Customers are human and most likely desire or enjoy interacting with other humans. [Read more...]
