Eating Our Words About Hubspot

Eating Our Words About Hubspot

Earlier this month, we made a a brief comment regarding Hubspot‘s standing in the world of Marketing Automation.  Undoubtedly they are the thought leader in “Inbound Marketing,” but we said that they were not playing at the same level as some of the leading Marketing Automation platforms such as Pardot or Marketo.   Well, the fantastic listeners at Hubspot caught wind of our blog, and none other than the effervescent Laura Fitton (@pistachio) […]

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2 Biggies That Make Snailmail Intelligent with Intelisent

2 Biggies That Make Snailmail Intelligent with Intelisent

Last week at the DMA‘s Digital Marketing Days, The Marketing Consigliere was curious about what technologies there were to improve traditional “non-technical” direct marketing.   Sadly enough, many of the exhibitors involved in printing looked sort of embarrassed when they were asked if they were involved with “variable data printing.”  Another SWAG vendor offering custom logo printing on just about anything with a surface had not ever used Twitter, confusing […]

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Tracking Phone Conversion Like a Mongoose

Tracking Phone Conversion Like a Mongoose

As a bambino, The Marketing Consigliere was enrapt with the stories of Rudyard Kipling, and he recalls the serious excitement of his endeared work, Rikki-Tikki-Tavi.  But as a young man, he found other things to hold his attention, and mongooses soon joined badgers, wolverines, and dingoes as vicious little varmints not to worry about in a digital world.  Lo and behold, the mongoose has reared its pesky, furry […]

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When Offline Won’t “Bomb”

When Offline Won’t “Bomb”

When does offline beat online?  When you need to make a point about the physical world and physical media can pack the most punch.  The Marketing Consigliere likes to focus on Internet based technologies that marketers should use, but tips his hat to some good old-fashioned analog ingenuity.  DMNews recently highlighted a very creative effort by agency DraftFCB New Zealand that helped their client, the Aotearoa New Zealand Cluster Munition Coalition (ANZCMC) A […]

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Your PURLsonal Brand

Your PURLsonal Brand

The trend towards personalization in the B2C arena is gathering momentum.  This week an interesting announcement made the trade press regarding the famous brand Brooks Brothers – They are working with direct marketing company MBS to bring a unique one-to-one solution to their customers.  Using MBS’ Klondike relational database, Brooks Brothers will be able to integrate data from their call center, brick and mortar, and online efforts.   By also leveraging data […]

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Downturns, Data, and a Dare

Downturns, Data, and a Dare

Last week in the February 18, 2008 issue of Advertising Age,the headline article by Bradley Johnson was entitled “Media Work Force Sinks to 15-Year Low.” So jobs were bad in the last recession of the early 1990s and they’re bad again. OK…   The article’s graph clearly shows media jobs peaking during the dotcom bubble, rapidly shrinking, but finally leveling off for the past few years and […]

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Superbowl Ads and Branding – What’s Under the Hood?

Superbowl Ads and Branding – What’s Under the Hood?

Last year, Super Bowl XLI was interesting in that the Doritos commercial was made from user-generated content and this year for Super Bowl XLII they promoted their brand with user-generated music. Regarding advertising, there were the “usual suspects” who provided acceptable, entertaining commercials that were spoken about at the water cooler the following week; but from a social networking or technological view this Super Bowl was a bit of […]

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eMetrics Marketing Optimization Summit

eMetrics Marketing Optimization Summit

Last spring at ad:tech, The Marketing Consigliere had a limited amount of time to spend at the show so he opted to walk around and drill marketers and product managers at their exhibition booths rather than sit with the herd at the keynotes or breakout sessions. With a huge floor to cover, whom did he choose to visit first? In his hotel room the night before, […]

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Is The Proof In The Pudding Media?

Is The Proof In The Pudding Media?

With Voice over Internet Protocol (VoIP) and a headsets or microphone, users will be able to place free calls to U.S. and Canadian phone numbers over their computers – the catch?- Pudding Media’s voice recognition powered ad serving system will deliver ads during the conversation on their computer screen. Similar analytics are already in use with textual data; Google’s Gmail delivers advertisements upon analyzing text in the […]

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Monster Media’s Giant Sensor Sensation

Monster Media’s Giant Sensor Sensation

Sensor technology is paving the way for innovative advertising. Travelers passing through Houston, Orlando and Miami’ s main airports will now be able to activate ads simply by walking near a wall. On these walls are oversized ads that will roll, courtesy of JCDeacaux North America, the agency, Orbitz, the advertiser, and Monster Media, the technology provider of the “MonsterVision” advertising system. MonsterVision was unleashed earlier this year […]

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