Marketing Automation Services, Demand Generation, and Lead Management | Allinio
It seems like ages ago we were harping about the poor showing of B2B advertisements during Super Bowl XLV. While there are plenty of talking heads out there commenting on the B2C ads, almost nobody talks about the scarce B2B ads. As this prestigious event unites Americans of all stripes, we glue ourselves to the sofa to catch the ads most people ignore…
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Last week this we listed the major B2B events for the year, but failed to mention one at which Allinio’s President & CEO, Joe Zuccaro (@joezuc) has spoken and will be speaking again. The Online Marketing Summit, to be held in San Diego, California from February 6th to 9th will be the best one yet. We are flattered that Aaron Kahlow (@AaronKahlow) asked Joe to sit on a panel on the 8th entitled “The Fundamentals of Online Marketing.” This may be short notice, but here are five reasons why you should attend.
This year there are a multitude of conferences available to B2B Markters for networking and professional development. We plotted out the leading ones for you in a chronological table; some are repeat events at different venues, while others are unique and interesting also. Of the entire list, there are a few you should definitely try to attend… [Read more...]
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This year there were many in the Marketing Automation sector; vendors have had more money and as a result really began flexing their marketing muscle. There has been adoption of Marketing Automation platforms by customers not only in the tech market segment, but in “old line” sectors such as financial services and manufacturing. Obviously, much has been happening in the past few years. IBM acquired Unica; Teradata bought Aprimo. Oracle obtained control of the IP of Market2Lead. Rumors have been flying about Salesforce.com and it’s acquisition of Radian6, surely a sign that it was moving towards Marketing Automation. But there is one proceeding of 2011 that is of utmost significance to Marketers…
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Sung to the tune of “God Rest Ye, Merry Gentlemen“
God rest you Content Marketers,
Creating stuff to view;
Remember, make it relevant
To those personas who
Are part of that buying center
Whom your sales must pursue,
For the second year in a row, Pardot has held its Elevate User Conference, a great opportunity for its customers to mingle, share best practices and learn about their vendor’s product road map, much like what happens at similar, established user events hosted by Marketing Automation industry leaders like Marketo and Eloqua. This year’s event in Atlanta underscored how far Pardot and its customers have come in their sophistication regarding the use of web-based Marketing technologies (Disclosure: Allinio was given a complimentary pass by Pardot to the entire event).
