Broadcasting Marketing Automation to the Masses

Broadcasting Marketing Automation to the Masses

This week Allinio had the pleasure of being a guest of AHA! Business Radio, and President Joe Zuccaro spoke of the need for businesses to be data literate and how to get started with Marketing Automation.  We’ve included the podcast here:  

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Salesforce Makes a Great Catch with Pardot

Salesforce Makes a Great Catch with Pardot

In October of 2012, email service provider ExactTarget announced the acquisition of Marketing Automation vendor Pardot for $95 Million.  Now, less than a year later, Salesforce annnounced the acquisition of ExactTarget for $2.5 Billion, outdoing Oracle‘s $871 Million acquisition of Marketing Automation vendor Eloqua, which had just IPO’d that August.  And let’s not forget Marketo, which recently IPO’d and as  of today has a market capitalization of $780+ Million.  What does this mean/what might […]

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Getting Personal with Marketing Automation

Getting Personal with Marketing Automation

Pardot does it again: A great infographic that speaks for itself (we know, that’s what they’re supposed to do)… But personalization is easier said than done – it’s another painful but necessary phase of an organization’s transformation into a truly network-centric, data driven company.  The challenge to personalization is knowing what to personalize in your content and how to gather that granular data.  Progressive profiling on forms […]

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FatStax is Phat for Marketing Automation

FatStax is Phat for Marketing Automation

Allinio was at Marketo‘s 2013 User Summit last week.  Yes, it was fantastic.  Yes, Marketo is clearly doing some innovative things for its customers.  Yes, their platform is poised to proliferate more Marketer’s devices in light of its fortchoming IPO.  However, we’re not talking going to comment on Marketo directly today.  Rather, we are going to share with you the efforts of a company that is part of […]

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Marketing Automation – The Magic Behind the Curtain

Marketing Automation – The Magic Behind the Curtain

Sometimes we need to toot our horn – Yes, that’s an avatar of Allinio’s President, Joe Zuccaro (@joezuc) in a recent Marketo infographic about Marketing Automation.   Joe was approached by Marketo to contribute to this infographic and their latest publication, The Definitive Guide to Marketing Automation.  So we had to ask him:  How did a nice guy like you get such notoriety? Joe responded, “I’ve been a Marketer – […]

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Does Marketing Automation Help You “Love” Customers?

Does Marketing Automation Help You “Love” Customers?

Well, for those of you who never got a St. Valentine’s Day card this month, neither did we! So print out the one above and consider you our sweetheart and close you eyes and pretend we’re hugging you! Today’s topic is an interesting one, although it should be about maintaining your editorial calendar because we’re obviously two weeks late on this one! But we digress…. […]

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Holiday Carol: Hark! The Infographics Show

Holiday Carol: Hark! The Infographics Show

Creative Commons by slightly everything  Sung to the tune of “Hark! The Herald Angels Sing“ Hark! The Infographics show, Stats that are real good to know! Charts of symbols or of pies, Very easy on the eyes. Bright bold colors for your screen, Distilled messaging so clean! Print it out for your drab wall And your colleagues you’ll enthrall, Hark! The Infographics show, Stats that are […]

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It’s Time for the 5th B2B Twitter of the Year Awards!

It’s Time for the 5th B2B Twitter of the Year Awards!

Once again, it’s time for the B2B Twitterer of the Year Awards.  Now in its fifth ear, the Awards recognize B2B organizations for outstanding contributions in practicing, promoting, and/or enhancing business via the micro-blogging/social networking sensation Twitter. The nomination deadline is Friday, December 14th. Always an exciting competition the awards once again are sponsored by Allinio, who is pleased to be working with great B2B ecosystem companies like MLT Creative and HubSpot to making […]

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Eating Our Words About Hubspot

Eating Our Words About Hubspot

Earlier this month, we made a a brief comment regarding Hubspot‘s standing in the world of Marketing Automation.  Undoubtedly they are the thought leader in “Inbound Marketing,” but we said that they were not playing at the same level as some of the leading Marketing Automation platforms such as Pardot or Marketo.   Well, the fantastic listeners at Hubspot caught wind of our blog, and none other than the effervescent Laura Fitton (@pistachio) […]

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“B2B Marketers Missing the Mark on Demand Gen”

“B2B Marketers Missing the Mark on Demand Gen”

As a member of the American Marketing Association, we look foward to the publications they provide to their membership, especially Marketing News.  The August  issue’s “Buzz Bit” feature briefly had some very interesting statistics that we would like to present to you in verbatim… “B-to-B Marketers Missing the Mark on Demand Gen” 80% of B-to-B Marketers and salespeople consider their demand-generation campaigns ineffective, according to a July survey from Corporate […]

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