Marketing Automation Services, Demand Generation, and Lead Management | Allinio
This year there are a multitude of conferences available to B2B Markters for networking and professional development. We plotted out the leading ones for you in a chronological table; some are repeat events at different venues, while others are unique and interesting also. Of the entire list, there are a few you should definitely try to attend… [Read more...]
Yesterday Marketo announced a new service offering for the SMB market called Spark. Spark will allow SMB users to create and launch email campaigns, hold webinars, and even monitor and participate in social media conversations. Additionally, it gives a real time window into campaigns and allows measurement of each segment of an SMB’s marketing mix efforts within each campaign.
Marketo’s announcement of a SMB app is a positive one and will help accelerate the adoption of Marketing Automation for all the vendors in the sector catering to the SMB community. Here’s why: [Read more...]
Creative Commons by Orin Zebest
The past year since the previous summer has been a very interesting one for business and Marketers in that there has been some significant acquisitions of social media measurement companies. What does this mean for Marketers?
“Ball Fight” Creative Commons by CarbonNYC
Last week’s blogpost was about some data related sessions at the BMA‘s 2011 International Conference. With an extra week of digestion, we want to focus a little more on one of the sessions. Specifically the “Unleash Your B-to-B Media Partners” session with Dean Horowitz (@deanhorowitz), Vice President of eMedia and Market Intelligence at Vance Publishing Corporation, Kim Paulsen, Senior Vice President, Penton Marketing Services, and Mitch Rouda, President of eMedia at Farm Journal Media. During the Q&A portion of the session, there was an interesting question posed by someone representing a traditional agency.
Much has been written about QR (Quick Response) codes, but there still has been relatively little proliferation of this technology for everyday businesses. For now, it seems as though the most common applicaiton of QR codes is on display advertising. So what can you do with them?
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At TWTRCON this past June, we found out about Tap11, a Twitter business intelligence platform that allows companies to track, engage, and increase their audience with great data mining, metrics & measurement, and business intelligence capabilities. Earlier in the spring, the San Francisco based company launched with over 100 major brands and marketing firms and is VC backed. Allinio had the privilege of asking Adam Zbar (@zman47), Tap11′s CEO, a few questions:
