For five years, Digg has been a leading social news website, allowing users to find and share any Internet content by submitting and/or voting on links and stories. As you probably know by now, rankings push a story either up (“digging”) or down (“burying”); the fundamental utility of Digg is that users can then see what is popular or not. This model has been copied throughout social media.
Digg, which recently broke exclusive ties with Microsoft‘s advertising network, has launched its own with a twist – it allows users to “vote” on ads, allowing them to digg and bury ads just like links.
