Il Sottovoce – The Whisper – XXII

Il Sottovoce – The Whisper – XXII

I muri hanno orecchi… Walls have ears.

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The “Post-Marketing” and Social Commerce Era

The “Post-Marketing” and Social Commerce Era

In a recent Business Marketing Institute “Tuesday Marketing Notes,” the concept of “Post-Marketing” was introduced because of the way “prospects have changed the way they learn about, research, and buy products and services in B2B markets, using the Internet and Google instead of trade publications, trade shows, and other conventional marketing media to learn about and evaluate new products for their companies.” Certainly social media has made […]

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Pure Genius is Not Necessarily Rocket Science

Pure Genius is Not Necessarily Rocket Science

The power of the Internet is evident with a Bethesda, Maryland company that leverages “crowdsourcing” for creative talent. GeniusRocket, whom the Marketing Consigliere has mentioned in passing before, offers graphic design, video, and copywriting services to clients at extremely affordable prices. In less than two years, GeniusRocket has built a pool over 10,000 freelancers from around the world to compete for projects.  They help you define the […]

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OMS Whistle Stop Tour – Don’t Miss the Train!

OMS Whistle Stop Tour – Don’t Miss the Train!

The Online Marketing Summit is back and bigger than ever.  This year, they’re calling it the “Whistle Stop Tour” because the producers of the OMS actually are traveling city to city by train. Make sure you climb aboard!

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Il Sottovoce – The Whisper – XXI

Il Sottovoce – The Whisper – XXI

Tutto il mondo è paese. People are the same the whole world over.

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