They Tell You What She’s Not Telling You

They Tell You What She’s Not Telling You

Marketing to specific demographic segments presents very interesting challenges.   Marketing to women is something of which The Marketing Consigliere admits he knows little; it’s hard enough as a male to figure out women sometimes in any situation, let alone a marketing one.  So since The Marketing Consigliere can be a rascal sometimes, he will say something “politically incorrect” and then get on with business: If […]

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Holiday Carol: Talking In A Mobile Wonderland

Holiday Carol: Talking In A Mobile Wonderland

Creative Commons by Habi, Flickr.com   Sung to the tune of “Winter Wonderland.” Email comes while you’re driving Contract in, business thriving, Up in your HumVee, With Bluetooth hands-free, Talking in a mobile wonderland. Hear some tunes while you’re texting, Crowdsource peeps, “What’s the next thing?” You’ll download it hence, For ninety-nine cents, Talking in a mobile wonderland. For the iPhone we can build a […]

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Holiday Carol: S-E-O, S-E-O, S-E-O!

Holiday Carol: S-E-O, S-E-O, S-E-O!

Sung to the tune of “Let It Snow.” Oh, your email campaign was frightful, And your sales department’s spiteful, Because the leads you give them blow, S-E-O, S-E-O, S-E-O! And if your social media guru Has done nothing more than screw you Get your keywords all in a row, S-E-O, S-E-O, S-E-O! S-E-M costs you much too much Though you can show the boss R-O-I […]

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Holiday Carol: Eloqua Fideles

Holiday Carol: Eloqua Fideles

Sung to the tune of the carol “Adeste Fideles” (O Come, All Ye Faithful).  Eloqua Fideles potens efficax, Ventum, ventum ut vestrum website. Factus vidéte, Regem Venalicium! Veníte nurtureus, Veníte nurtureus Veníte nurtureus Prospicio! Cantet nunc io chorus vendelorum cantet nunc aula gubernatorium: Gloria in excelsis venditio! Veníte nurtureus, Veníte nurtureus Veníte nurtureus Prospicio! The Marketing Consigliere requests that Latin teachers refrain from putting a […]

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Holiday Carol: O Little Town of Twitterville

Holiday Carol: O Little Town of Twitterville

Sung to the tune of the carol “O Little Town of Bethlehem.”  O little town of Twitterville, Thy Tweeps are far and wide, And with their sweet and endless tweets, The hashtags all go by. Yet though the Fail Whale cometh, When they want news the most, Thy conversations keep them warm, And happy coast to coast. When at their work or in their homes, Short text they […]

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Nominations Due for B2B Twitterer of the Year

Nominations Due for B2B Twitterer of the Year

Not to be discouraged by the cafone mentioned in a previous blog, the Marketing Consigliere reminds you to nominate the business-to-business organization that should be recognized for its use of Twitter in 2009. THE DEADLINE IS THIS FRIDAY SO NOMINATE A B2B COMPANY NOW. The B2B Twitterer of the Year Award recognizes an organization for outstanding contributions in practicing, promoting, and/or enhancing professional business via the microblogging sensation Twitter. There are already some interesting nominations, […]

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Twitter Envy

Twitter Envy

  modified Creative Commons from Sidewalk Flying In helping promote the B2B Twitterer of the Year Awards, the Marketing Consigliere knew there were skeptics out there regarding B2B use of microblogging and social media.  Discussions in Marketing circles bring up valid points regarding some of the shortcomings of Twitter  and other tools.  By themselves, most of these tools may not be effective, but when used in an […]

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