Squidoo Lenses for B2B Marketers?

August 29, 2007 By Leave a Comment

The Marketing Consigliere has set up a “lens” called ”C4ISR  Marketing – aka Network Centric Marketing” on Squidoo and is trying to teach himself about whether it provides utility for B2B marketers. HIs “lens” (this is what you call your site there) is not a high ranking site in the Squidoo world by any means, but he guesses it’s better than a lot of others. For now he’ll tinker with it and learn.

Squidoo is the brain child of Seth Godin and was built by Viget Labs. The Marketing Consigliere think it’s a great concept and there is much more education to obtain on his part to leverage more value out of it. Here’s his question: It seems perfect for hobbyists, enthusiasts, consultants and the like, but can/should companies set up lenses like they set up MySpace pages and expect traffic either to that site or from that site for gathering data? [Read more...]

Filed Under: B2B Marketing, Marketing, Public Relations, User Generated Content Tagged With: , , , , , , , , , , ,

Every Point-of-Purchase is a Window of Opportunity

August 27, 2007 By Leave a Comment

Nowadays with advertising proliferating everywhere, there are ads on checkout line conveyor belts, large ad stickers on flooring, and mini-ads on shopping carts, on gas pumps, to mention a few.

I recently picked up a copy of P-O-P Times, a publication of the In-Store Marketing Institute. Most of the editorial covers point-of-purchase products that retailers can use on their shelves or in the aisles. Nice, creative, sturdy hardware that can probably withstand the bangs and mishaps in a store. Designed to catch the eye and free the impulse genie in all of us.

However, fundamentally, they are just “push,” and while engineered to generate sales, they are not engineered to generate other useful data. [Read more...]

Filed Under: Advertising, B2B Marketing, B2C Marketing, C4ISR Marketing, Data Mining, Net-Centric Marketing Tagged With: , , , , , ,

The Fog of Piracy War

August 22, 2007 By Leave a Comment

What is a C4ISR technology that the military uses when trying to see through night, fog, and other types of inclement weather? Night-vision goggles.

Night-vision is facilitated with the integration of two technologies – Enhanced spectral range technology enables the observer to see light outside the human range of electromagnetic spectrum (visible light), including infrared. Enhanced intensity range technology increases the ability to see within low-light environments.

What is a C4ISR technology that media companies use when trying to fight movie piracy in theaters?  Night vision goggles. [Read more...]

Filed Under: B2B Marketing, B2C Marketing, Business Intelligence, C4ISR Marketing, Digital Asset Management, Public Relations Tagged With: , , , , , , , , ,

The Wisdom of Marketing Operations Crowds

August 20, 2007 By Leave a Comment

James Surowiecki was onto something when he wrote The Wisdom of Crowds. But if large groups of people are “smarter than an elite few,” imagine what you could do with a large group of elites… [Read more...]

Filed Under: C4ISR Marketing, CRM, Digital Asset Management, EMM, MRM, Net-Centric Marketing Tagged With: , , , , ,

Smartmaps

August 13, 2007 By Leave a Comment

In The Marketing Consigliere’s earlier blog, “SMBs & C4ISR Marketing,” he wrote about how small and medium size business can leverage the power of satellite imagery and apply it to their business.  There’s a different and maybe even better way to be a C4ISR Marketer and its origins are in his backyard in the Washington DC area… [Read more...]

Filed Under: B2B Marketing, C4ISR Marketing, Data Mining, Marketing, Net-Centric Marketing, SMB Marketing, Social Networking, User Generated Content Tagged With: , , , ,

It’s a C4ISR, C4ISR, C4ISR, C4ISR World

August 6, 2007 By Leave a Comment

Louise Story’s August 6th article in The New York Times, “It’s an Ad, Ad, Ad, Ad World, started The Marketing Consigliere’s week off with a bang.

Publicis Groupe, a leading multinational agency, will be farming out the creation of “thousands of versions of ads.”  Not through an electronic sweatshop, but still an outsourced set of firms that will produce a rather high throughput of variation upon variation of ads that will probably even eventually be automated.

With proprietary algorithms, legacy consumer data, and probably a dose of multivariate testing, there will be an intelligence capability to serve ads optimized for a particular individual. Not just to a web page, but to a mobile device and someday a HDTV.

The beauty of this capability is that the ads can be customized to change messaging over time, depending on how far down the pipeline a customer may be calculated to be.

 Adgooroo Logo

Later in the day, he was pleasantly surprised to see Publicis Groupe mentioned again – An announcement was made regarding the teaming of the Publicis Groupe and AdGooroo.  AdGooroo will render Publicis Groupe with better search and user trending capabilities.

The Marketing Consigliere is enthused to hear an agency taking the lead in going beyond EMM or MRM and creating a C4ISR Marketing culture. Many agencies are acting like a deer in headlights and won’t know what hit them.

Filed Under: Advertising, Agencies, C4ISR Marketing, EMM, International, Marketing, MRM, Net-Centric Marketing, Optimization Tagged With: , , , ,
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