Jim Sterne’s Social Media Metrics

Jim Sterne’s Social Media Metrics

Jim Sterne (@jimsterne) is an A-List, top notch, impeccable luminary in the metrics arena.  He currently chairs the Web Analytics Association, and is the driver of the eMetrics Marketing Optimization Summit, which the Marketing Consigliere has been enjoying for years when it generously comes to the Washington DC Area.  So The Marketing Consigliere took great interest when he found out the Jim has come out with another book. His latest […]

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A Military Perspective of Marketing Automation

A Military Perspective of Marketing Automation

AFCEA   The Marketing Consigliere knows many great B2B professionals in the Marketing Automation space.  Many of them are great evangelists spreading the word of the promise of the growing number of tools out there that help firms drive revenue by aligning Sales and Marketing.  However, he feels that there has not been a sufficient model that sets the stage for the transformation necessary to […]

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Holiday Carol: O Little Town of Twitterville

Holiday Carol: O Little Town of Twitterville

Sung to the tune of the carol “O Little Town of Bethlehem.”  O little town of Twitterville, Thy Tweeps are far and wide, And with their sweet and endless tweets, The hashtags all go by. Yet though the Fail Whale cometh, When they want news the most, Thy conversations keep them warm, And happy coast to coast. When at their work or in their homes, Short text they […]

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The 20-Year Road to Net-Centric Marketing, Part II

The 20-Year Road to Net-Centric Marketing, Part II

The 20-Year Road to Net-Centric Marketing brought amusement to many readers who remember the “gold rush” of the “dot-com” era.  And the Marketing Consigliere wants to make one more observation about those seemingly long ago days. In the early nineties there was an exciting book that created much buzz in the Marketing profession:  The One to One Future: Building Relationships One Customer At A Time by Don Peppers and Martha Rogers, Ph.D. […]

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Media Rules!

Media Rules!

The Marketing Consigliere recently attended a luncheon hosted by the DC Ad Club.  The two speakers, Brian Reich and Dan Solomon, were presenting their new book, Media Rules! – Mastering Today’s Technology to Connect With and Keep Your Audience. He bought the book, had the authors autograph inside the cover, and proceeded to read it. Here are his thoughts: The byline “Mastering Today’s Technology…” raised his hopes but it is […]

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