Marketing Automation Professionals of the World, Unite!

Marketing Automation Professionals of the World, Unite!

Know anyone else pulling their hair out over their Marketing Automation platform?  Are your pupils dialating and your heart stopping  over the thought of the mountain of content that you have to create?    Well, here on the East Coast we’re trying to do something about it… Now there are several of other national organizations that are fantastic professional development resources for the Marketing Automation […]

Read Me Leave comment

2 Biggies That Make Snailmail Intelligent with Intelisent

2 Biggies That Make Snailmail Intelligent with Intelisent

Last week at the DMA‘s Digital Marketing Days, The Marketing Consigliere was curious about what technologies there were to improve traditional “non-technical” direct marketing.   Sadly enough, many of the exhibitors involved in printing looked sort of embarrassed when they were asked if they were involved with “variable data printing.”  Another SWAG vendor offering custom logo printing on just about anything with a surface had not ever used Twitter, confusing […]

Read Me Leave comment

Your PURLsonal Brand

Your PURLsonal Brand

The trend towards personalization in the B2C arena is gathering momentum.  This week an interesting announcement made the trade press regarding the famous brand Brooks Brothers – They are working with direct marketing company MBS to bring a unique one-to-one solution to their customers.  Using MBS’ Klondike relational database, Brooks Brothers will be able to integrate data from their call center, brick and mortar, and online efforts.   By also leveraging data […]

Read Me Leave comment

The Quantitative to Qualitative Spectrum of Marketing Data

The Quantitative to Qualitative Spectrum of Marketing Data

A couple weeks back, the Web Analytics Association hosted a webinar entitled “Web Analytics is Easy!” along with Eric Peterson’s Web Analytics Demystified. The title was ironic on purpose. Web analytics is complicated and just beginning to evolve. One of the most interesting slides called “Web Site Optimization Ecosystem Technology” prompted me to do a little quick and dirty research. The idea of the slide was that pure web analytics tools measuring […]

Read Me Leave comment

It’s a C4ISR, C4ISR, C4ISR, C4ISR World

It’s a C4ISR, C4ISR, C4ISR, C4ISR World

Louise Story’s August 6th article in The New York Times, “It’s an Ad, Ad, Ad, Ad World, started my week off with a bang. Publicis Groupe, a leading multinational agency, will be farming out the creation of “thousands of versions of ads.” Not through an electronic sweatshop, but still an outsourced set of firms that will produce a rather high throughput of variation upon variation of […]

Read Me Leave comment