How Can Marketing Automation Learn From DoD?

March 23, 2010 By 1 Comment

C4ISR Applications

US Navy

The efficient gathering, storing, analyzing, sharing, and acting upon data must be precise in the United States Navy; it is increasingly so within any enterprise, large or small,  that wants to survive 21st Century, globalized business.

This is the third in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

3. Applying C4ISR to Marketing

Commerce, of course, should not be considered as an activity with the same intensity and stakes as warfare, but nevertheless there is value in taking concepts from this most extreme form of conflict; and rightly so, because Net-Centric Marketing extends well beyond having broadband, a robust web analytics application and slick online campaigns.    Information superiority will matter more in the next phase of globalized business. [Read more...]

Filed Under: Business Intelligence, C4ISR Marketing, Datawarehousing & Security, Leadership, Marketing, Net-Centric Marketing Tagged With: , ,

Marketing Automation’s Bleeding Edge Model

March 22, 2010 By 2 Comments

C4ISR Origins

Creative Commons by Isode

This is the second in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

2. C4ISR – A Military Concept

C4ISR stands for “Command, Control, Communications, Computing, Intelligence, Surveillance, and Reconnaissance” and derives from earlier acronyms describing components of this concept.  More than just another military acronym, C4ISR is the strategic and tactical leveraging of technology to create speed, accuracy, and efficiency in the battlefield, especially in the context of joint operations between the various armed services, and U.S. allies.

[Read more...]

Filed Under: Business Intelligence, C4ISR Marketing, Datawarehousing & Security, Leadership, Marketing, Net-Centric Marketing Tagged With: , , , , ,

A Military Perspective of Marketing Automation

March 21, 2010 By 2 Comments

Network Centric Warfare

AFCEA

The Marketing Consigliere knows many great B2B professionals in the Marketing Automation space.  Many of them are great evangelists spreading the word of the promise of the growing number of tools out there that help firms drive revenue by aligning Sales and Marketing.  However, he feels that there has not been a sufficient model that sets the stage for the transformation necessary to take advantage of all of these revolutionary tools.

Therefore, he has laboriously come up with a white paper that attempts to explain this through an analogy with a proven application of the model- that of the warrior, who seeks to dominate his enemy.  This white paper is also an experiment – The Marketing Consigliere seeks feedback from other Marketers on this paper and will incorporate the input that helps make it better – instead of calling this “crowdsourcing,” he prefers to call this pro-sourcing.

[Read more...]

Filed Under: Book Review, C4ISR Marketing, CRM, Datawarehousing & Security, Demand Generation, Email Marketing, EMM, Leadership, Marketing, Metrics & Measurement, Mobile Marketing, MRM, Net-Centric Marketing, Search/SEO/SEM, Social Networking, Widgets/Mashups/RIA Tagged With: , , ,

Il Sottovoce – The Whisper – XXVII

March 17, 2010 By Leave a Comment

The Marketing Consigliere

Fa I fatte e no parole.

Do it.  Don’t talk about it.

Filed Under: Il Sottovoce - The Whisper, Leadership, Marketing Tagged With:

SXSW Envy Epidemic Spreads to B2B Population

March 15, 2010 By 1 Comment

@mancevic

The Marketing Consigliere recently blogged about “Twitter Envy,” but since he was already on Twitter approaching two years, can’t say he remembers knowing enough about Twitter to be envious of it before he started dabbling in it.  And being a B2B Marketer, he had never heard of SXSW until he started using Twitter (Come to think of it, Twitter has really expanded his horizons since he had never heard of TED or Davos either – He’s just a nice Italian boy who knows his food and Marketing).

At first it seemed like a giant recess for the youthful, goateed crowd who were far more versed in social media and mobile Internet than he.  This funny sort of Spring Break in, of all places, a land-locked section of Texas appeared not to be the jurisdiction of serious, discplined Marketers, especially of the blue-blooded B2B batch.  It’s taken a year, but now The Marketing Consigliere admits SXSW is misunderstood by outsiders – there is value to this event, and even admits he has SXSW Envy to the point he wishes he was there this year and would jump on a plane if offered the ticket.

[Read more...]

Filed Under: Advertising, Agencies, B2B Marketing, Digital Asset Management, Email Marketing, Entrepreneurship Tagged With: , , , , , , , , , , , , , , , ,

The Feeling is MutualMind

March 12, 2010 By 2 Comments

MutualMind

With Marketing organizations scrambling onto the social media bandwagon, more and more are realizing that they need to do it in an increasingly integrated way with the rest of their marketing efforts. One of the most important things to do in that regard is to utilize analytical technologies that help document the measurable results for social media reconnaissance and tactics.

MutualMind, a Richardson, Texas-based startup, has a vision for Marketers that can help them master this need to integrate social media with their overall marketing.  Recently, The Marketing Consigliere interviewed Babar Bhatti (@thebabar), the CEO of MutualMind before he departed for SXSW 2010 about this vision and the compelling reasons to try his social media platform for business. [Read more...]

Filed Under: B2B Marketing, Behavioral Marketing, Business Intelligence, Cinque Domande - 5 Questions, Marketing, Net-Centric Marketing, Social Networking, User Generated Content Tagged With: , , , , , , , ,
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