A Military Perspective of Marketing Automation

A Military Perspective of Marketing Automation

AFCEA   The Marketing Consigliere knows many great B2B professionals in the Marketing Automation space.  Many of them are great evangelists spreading the word of the promise of the growing number of tools out there that help firms drive revenue by aligning Sales and Marketing.  However, he feels that there has not been a sufficient model that sets the stage for the transformation necessary to […]

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Your PURLsonal Brand

Your PURLsonal Brand

The trend towards personalization in the B2C arena is gathering momentum.  This week an interesting announcement made the trade press regarding the famous brand Brooks Brothers – They are working with direct marketing company MBS to bring a unique one-to-one solution to their customers.  Using MBS’ Klondike relational database, Brooks Brothers will be able to integrate data from their call center, brick and mortar, and online efforts.   By also leveraging data […]

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The 20-Year Road to Net-Centric Marketing, Part II

The 20-Year Road to Net-Centric Marketing, Part II

The 20-Year Road to Net-Centric Marketing brought amusement to many readers who remember the “gold rush” of the “dot-com” era.  And the Marketing Consigliere wants to make one more observation about those seemingly long ago days. In the early nineties there was an exciting book that created much buzz in the Marketing profession:  The One to One Future: Building Relationships One Customer At A Time by Don Peppers and Martha Rogers, Ph.D. […]

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Hatching Success with Microsoft Dynamics CRM

Hatching Success with Microsoft Dynamics CRM

The first Microsoft Dynamics CRM Incubation Week is being held from December 15th to 19th, 2008 at the Microsoft Technology Center in Reston, Virginia. This week-long program will include some training and several days of prototyping and development, and a presentation competition for prizes.  This event is free to enter but if selected, travel, lodging, meals, etc. are out-of-pocket for entrants.  Each team will be allowed up to three team members. Companies […]

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EMM….UMM….HMM….

EMM….UMM….HMM….

Conducting his Monday morning ritual of reviewing “Network Updates” from the weekend for my Linkedin connections, The Marketing Consigliere noticed the “Answers” section posted a question in the topic “Internet Marketing, Enterprise Software” reading “Has anyone tried OpenEMM? What is your experience?” He thought, “Marrone! an Enterprise Marketing Management (EMM) platform I haven’t heard of!  How embarassing for a supposedly thought leader/technology marketing consultant!  Will this be a fly […]

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The Play’s The Same, But the Actors Change With Every Scene

The Play’s The Same, But the Actors Change With Every Scene

The Marketing Consigliere reads a lot of trade rags. He scours them to for articles or ideas to bring to The Marketing Consigliere Blog. Sometimes, believe it or not, there’s nothing he thinks meets the newsworthy standards of this blog. Sometimes he gets Blogger’s Block. Sometimes the day job gets in the way, or he spends too much time exploring Second Life for ideas and get sidetracked… And […]

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Do Not Resuscitate Do Not Track, Part II

Do Not Resuscitate Do Not Track, Part II

Since my latest blog in The Marketing Consigliere Blog this week on proposed Behavioral Advertising regulation, the Federal Trade Commission has issued “Online Behavioral Advertising – Moving the Discussion Forward to Possible Self-Regulatory Principles,” a 7-page proposal of voluntary guidelines with which businesses can regulate themselves. After reading the document, I am satisfied that the FTC not responded in a knee-jerk reaction to the shrill, lone voices of those that do […]

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Green Friday and Monday

Green Friday and Monday

For the past couple days in the United States, some Internet activity was subdued because most businesses were closed and many people were preoccupied with the Thanksgiving holiday. The Marketing Consigliere says “some” because he meant the human traffic. If you think about it, the non-human traffic and computing did not rest one bit. Spiders continued to scan sites for search engine rankings; the work […]

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B2B Magazine is Preaching- Where’s the Choir?

B2B Magazine is Preaching- Where’s the Choir?

In his opinion column of this week’s BtoB Magazine, (if you’re in B2B you should be a subscriber – I can’t “live” without it!) Ellis Booker, the Editor, asks the question perfectly: “Media execs cling to print…too tightly?” He was referring to his observations at the recent American Business Media annual Top Management Meeting in Chicago.  The Marketing Consigliere wishes he had been a fly on the wall. But then again, he […]

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Keeping Up With Moving Customers and Data

Keeping Up With Moving Customers and Data

Elly Trickett, the Editor-in-Chief of DM News, writes in her article “There’s Life (And Opportunity) Behind Data” about the difficulty of keeping track of consumers as they make life changes and inherently contact information changes. With a new residence but only a cell phone, her usual direct mail fails to reach her but certain vendors plugged into the moving / postal world know how to reach […]

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