Marketing Automation & Dreamforce 2011 – Day 2

September 1, 2011 By Leave a Comment

 

Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco:

Day two of Dreamforce started off with a bang; mainly in terms of product announcements by Salesforce.  There was a mind-boggling number of new products that Salesforce is launching, and their vision is quite ambitious (as if they have never been ambitious before!), with a lot focusing on the “social enterprise.”  They are extending their Chatter product for general use and with their recent acquisition of Radian 6, they will enable marketers to better understand the “voice of the customer.” [Read more...]

Filed Under: B2B Marketing, CRM, Event, Fun, Marketing Tagged With: , , , , , , , , , , , , , ,

Marketing Automation & Dreamforce 2011 – Day 1

August 31, 2011 By 4 Comments

Joe Zuccaro (@joezuc), Allinio’s President & CEO, blogs from the trenches in San Francisco:

I arrived at Salesforce.com‘s popular user conference, Dreamforce, on an early flight, but it seems that most people arrived well before me.  Most if not all the Marketing Automation sessions were full, but I got into most of the ones I wanted. This is the biggest Dreamforce to date, with 45,000 attendees. and the venue is not only the entire Moscone Center, but because of the growth and over 400 sessions, Salesforce has secured conference facilities in neighboring hotels. It all adds up to one of the largest firehoses a marketer has ever had to endure. [Read more...]

Filed Under: B2B Marketing, CRM, Demand Generation, Event, Fun, Marketing, Marketing Automation Tagged With: , , , , , , , ,

MMI Can Give You a Marketing Automation “Edge”

August 19, 2011 By Leave a Comment

 We visited MMI Solutions, a small but promising Marketing Automation company in outside New York City.  They already have some top-notch customers like Kodak, Canon, and Expedia that have used their tool, MMI Edge.

[Read more...]

Filed Under: B2B Marketing, Cinque Domande - 5 Questions, CRM, Email Marketing, Marketing, Marketing Automation Tagged With: , , ,

SugarCon Shows How Sweet CRM Can Be, Day 2

April 6, 2011 By Leave a Comment 
Gumdrops by terren in Virginia

No surprise, the second day of SugarCon was as satisfying as the first.
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Filed Under: B2B Marketing, CRM, Marketing, Marketing Automation, Search/SEO/SEM, Social Networking Tagged With: , , , , , , , ,

SugarCon Shows How Sweet CRM Can Be, Day 1

April 5, 2011 By Leave a Comment 

"Candy" by livingonimpulse

We had a really great time at SugarCon today learning about their CRM platform and ecosystem. For those of you who could not make it, it was a good crowd with fantastic speakers. Here are some of the highlights of Day 1:

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Filed Under: CRM, Marketing, Marketing Automation Tagged With: , , , , ,

Let There Be QR

January 13, 2011 By 1 Comment

Much has been written about QR (Quick Response) codes, but there still has been relatively little proliferation of this technology for everyday businesses.  For now, it seems as though the most common applicaiton of QR codes is on display advertising.  So what can you do with them?
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Filed Under: Advertising, B2B Marketing, Business Intelligence, CRM, Marketing, Metrics & Measurement Tagged With: , , ,
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