Marketing Automation’s "Boots on the Ground"

March 26, 2010 By 2 Comments

HUMINT is part of Marketing Automation

from Dslyecxi.com's Tactics, Techniques & Procedures Guide

This is the sixth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

Human Intelligence

As in warfare, the benefits of technology for Marketers do not make Human Intelligence (HUMINT) obsolete; the direct observation by humans of an event or environment is just as critical as ever.  As always, the better the HUMINT is, the greater the probability of a desirable outcome will be.  Digital video recording of a focus group should not replace live visual observation of that focus group; Customers are human and most likely desire or enjoy interacting with other humans. [Read more...]

Filed Under: Business Intelligence, C4ISR Marketing, CRM, Data Mining, Net-Centric Marketing, Sales Tagged With: , ,

Robots & Bots Are Part of Marketing Automation

March 25, 2010 By 2 Comments

Parrot drone, controllable by an iPhone

Parrot drone controllable by an iPhone; modifiable for gathering data

This is the fifth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

Company UAVs?

In the military, Unmanned Aerial Vehicles (UAVs) fly in theaters of operation, remotely controlled by an individual with a joystick, gathering data to be used elsewhere. Other modes of UVs are terrestrial, marine surface, and submarine-based.   Some are even armed and capable of lethal engagement with enemies. [Read more...]

Filed Under: Business Intelligence, C4ISR Marketing, Data Mining, Marketing, Mobile Marketing, Net-Centric Marketing, User Generated Content Tagged With: , , , , , , ,

Marketing Automation – Intelligence Required

March 24, 2010 By 1 Comment

Sea-Based X Band Radar

Sea-Based X Band Radar - Boeing Company

This is the fourth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

The “ISR” Portion:
Intelligence, Surveillance & Reconnaissance

Gathering market data has become more critical than ever. Net-Centric Marketing allows for a scale of collecting and processing data never before seen.  The ability to conduct polling over the web has been prevalent for years but in the past few years survey technologies have increased in sophistication and can be implemented rapidly; Marketers can now see answers to questions and trends as they are entered directly by the survey respondents. [Read more...]

Filed Under: Business Intelligence, C4ISR Marketing, Data Mining, Leadership, Marketing, Net-Centric Marketing Tagged With: , , , ,

Intense Text Analytics with Attensity

November 12, 2009 By Leave a Comment

While the Marketing Consilgiere was at TWTRCON last month, he paid visits to the booths of various event sponsors. One booth that really captured his attention was that of Attensity, who provides a text analytics platform that quickly and rapidly transforms unstructured data- such as in the gazillions of tweets that fly through the Twittersphere- into valuable, actionable information with unparalleled accuracy.

[Read more...]

Filed Under: Behavioral Marketing, Business Intelligence, Cinque Domande - 5 Questions, Data Mining, Predictive Analysis, SMB Marketing, Social Networking Tagged With: , , , ,

Getting Emotional (Markup Language)

November 3, 2009 By Leave a Comment

This past week the World Wide Web Consortium (W3C), the international community organization led by Web inventor Tim Berners-Lee that develops web standards, issued a working draft for Emotion Markup Language (EmotionML) 1.0. This is the genesis of a very exciting phase in network centric marketing.

[Read more...]

Filed Under: Behavioral Marketing, Business Intelligence, Data Mining, Metrics & Measurement, Mobile Marketing, Net-Centric Marketing, Predictive Analysis, Social Networking, User Generated Content Tagged With: , , ,

Sidekick Fiasco – A Kick in the Head for T-Mobile

October 15, 2009 By Leave a Comment

Poor T-Mobile.  First they lose all the Sidekick data from their Microsoft-hosted server.  Then people scoff at their offer of $100 or to comp a free month for users.  Then they allow customers to get out of the contract without penalty.

Now T-Mobile is the defendant in two class-action lawsuits accusing them of misleading users with regard to the integrity of their data storage.  $100 million worth of headache, embarassment, and fingerpointing.

[Read more...]

Filed Under: B2B Marketing, B2C Marketing, Behavioral Marketing, Data Mining, Datawarehousing & Security, Mobile Marketing, Public Relations Tagged With: , ,
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