AFCEA The Marketing Consigliere knows many great B2B professionals in the Marketing Automation space. Many of them are great evangelists spreading the word of the promise of the growing number of tools out there that help firms drive revenue by aligning Sales and Marketing. However, he feels that there has not been a sufficient model that sets the stage for the transformation necessary to […]
This past week The Marketing Consigliere was fortunate enough to attend a very interesting event. Eloqua had assembled some of the brightest Marketing practitioners in the Washington DC area for their “A Brave New World” road show, which is also appearing in New York, Chicago, Boston, Austin, Fort Lauderdale, Denver, Minneapolis, Atlanta, and Southern California. The name of the event was appropriate. Joe Payne, CEO of Eloqua, […]
Despite the previous week’s “Snowpocalypse” in the Washington, DC area pushing it back a week, the announcement of the B2B Twitterer of the Year Award (B2BTOTY) winners still shone through the snowladen evening on February 16th. In a packed watering hole event sponsored by the Capital Cabal, The Marketing Consigliere thanked the judges for their outstanding work and B2BTOTY’s largest or “Peacock” sponsors: Peacock Sponsor NetProspex enables sales and marketing executives to […]
Not to be discouraged by the cafone mentioned in a previous blog, the Marketing Consigliere reminds you to nominate the business-to-business organization that should be recognized for its use of Twitter in 2009. THE DEADLINE IS THIS FRIDAY SO NOMINATE A B2B COMPANY NOW. The B2B Twitterer of the Year Award recognizes an organization for outstanding contributions in practicing, promoting, and/or enhancing professional business via the microblogging sensation Twitter. There are already some interesting nominations, […]
modified Creative Commons from Sidewalk Flying In helping promote the B2B Twitterer of the Year Awards, the Marketing Consigliere knew there were skeptics out there regarding B2B use of microblogging and social media. Discussions in Marketing circles bring up valid points regarding some of the shortcomings of Twitter and other tools. By themselves, most of these tools may not be effective, but when used in an […]
Creative Commons by Schlüsselbein2007, Flickr.com In the Year of Our Lord Sixteen Hundred Twenty One, a humble group of English and Native Americans gave thanks for surviving the elements of the New World and for the bounty of the land. It was a simple gathering – no parades, no football, no flyers advertising extended store hours and sales. Most of us probably can’t begin to […]
Chi ride de venerdi piange di domenica. He that sings on Friday, will weep on Sunday.
John Jantsch‘s Duct Tape Marketing is a great blog and he reminded the Marketing Consigliere that he needs to renew his membership in the Businesss Marketing Association. He also missed out on this year’s annual conference, where he would have seen the above skit. Thank you to John for the reminder!