Metrics & Measurement

You Don’t Have to Be a Genius to Know Marketing Automation

Here’s what The Marketing Consigliere thinks about The Essential Marketing Automation Handbook which was written by Ardath Albee (@ardath421) in conjunction with Marketing Automation platform vendor Genius.com… The other week Think Outside the Inbox, a book you can purchase, was reviewed and this next review, a free ebook downloadable here is very timely. Basically, The Marketing Consigliere recommends that you read both books, starting with Think Outside the Inbox, followed by The Essential Marketing Automation Handbook. “Think” is […]

Posted: 06/28/2010
Under: B2B Marketing, Book Review, CRM, Demand Generation, Marketing, Marketing Automation, Metrics & Measurement

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2 Biggies That Make Snailmail Intelligent with Intelisent

Last week at the DMA‘s Digital Marketing Days, The Marketing Consigliere was curious about what technologies there were to improve traditional “non-technical” direct marketing. Sadly enough, many of the exhibitors involved in printing looked sort of embarrassed when they were asked if they were involved with “variable data printing.” Another SWAG vendor offering custom logo printing on just about anything with a surface had not ever used Twitter, confusing […]

Posted: 06/21/2010
Under: Campaign Management, Demand Generation, Marketing, Metrics & Measurement, Optimization

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Jim Sterne’s Social Media Metrics

Jim Sterne (@jimsterne) is an A-List, top notch, impeccable luminary in the metrics arena. He currently chairs the Web Analytics Association, and is the driver of the eMetrics Marketing Optimization Summit, which the Marketing Consigliere has been enjoying for years when it generously comes to the Washington DC Area. So The Marketing Consigliere took great interest when he found out the Jim has come out with another book. His latest […]

Posted: 05/27/2010
Under: B2B Marketing, Book Review, Marketing, Metrics & Measurement, Social Networking

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Snap! B2B iPhone Apps! Part III

In early February, The Marketing Consigliere posted a blog about iPhone apps for B2B organizations and then reported about more later that month. Since then a few more iPhone apps for B2B companies have debuted, and The Marketing Consigliere advises you to be aware of them. WebEx, the leading web conferencing company bought a leading web analytics play, recently released their iPhone app, and The Marketing Consigliere is pleased that […]

Posted: 05/12/2010
Under: B2B Marketing, Marketing, Metrics & Measurement, Mobile

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Wegora’s Non-Linear Collaboration & Semantic Tool

Recently The Marketing Consigliere had an early morning coffee with a very engaging gentleman who is at the helm of a small but promising start-up company. Rory Kelly of Wegora, a collaboration platform with an integrated semantic analytics engine. Having recently blogged about Attensity, another semantic analytics platform developer and just last week blogging about an acquisition by that company, The Marketing Consigliere was extremely interested in what Rory had to […]

Posted: 05/03/2010
Under: Business Intelligence, Cinque Domande - 5 Questions, Metrics & Measurement, Social Networking, User Generated Content

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A Military Perspective of Marketing Automation

AFCEA The Marketing Consigliere knows many great B2B professionals in the Marketing Automation space. Many of them are great evangelists spreading the word of the promise of the growing number of tools out there that help firms drive revenue by aligning Sales and Marketing. However, he feels that there has not been a sufficient model that sets the stage for the transformation necessary to […]

Posted: 03/21/2010
Under: Book Review, C4ISR Marketing, CRM, Demand Generation, Email Marketing, Leadership, Marketing, Metrics & Measurement, Mobile, Net-Centric Marketing, Search/SEO/SEM, Social Networking

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Lordy Lordy, Look Who’s oneforty!

Many Marketers have expressed gratitude to the Marketing Consigliere for recently putting together a short but sweet list of serious B2B Marketing Automation iphone apps in Snap! B2B iPhone Apps! Part I and Part II. Part of the reason he did this was because he could not find a decent list and was dissatisfied with how the AppStore was organized. And when he was running the B2B Twitterer of the Year […]

Posted: 03/08/2010
Under: Humor, Metrics & Measurement, Mobile, Net-Centric Marketing, SMB Marketing, Social Networking, User Generated Content

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Getting Emotional (Markup Language)

This past week the World Wide Web Consortium (W3C), the international community organization led by Web inventor Tim Berners-Lee that develops web standards, issued a working draft for Emotion Markup Language (EmotionML) 1.0. This is the genesis of a very exciting phase in network centric marketing. EmotionML may be of interest to Marketers because it can enhance human-to-machine communication. Emotions are a fundamental component of human communication and need to be included in interpreting […]

Posted: 11/03/2009
Under: Behavioral Marketing, Business Intelligence, Data Mining, Metrics & Measurement, Mobile, Net-Centric Marketing, Predictive Analytics, Social Networking, User Generated Content

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TAPping Into iPhone Apps

TapMetrics, Inc. is a “Northern-California/Washington DC-based start-up” that develops analytic dashboards allowing marketers to better understand what users are doing with their iPhone applications (other mobile platforms are slated for the product roadmap). The Marketing Consigliere met Christopher Brown, TapMetrics’ CEO at the recent TechCocktail DC event and was enthused to learn about this company. A quick demo convinced him that TapMetrics is going in the right direction. A simple Google search results […]

Posted: 08/31/2009
Under: B2C Marketing, Behavioral Marketing, CRM, Data Mining, Marketing, Metrics & Measurement, Mobile, Social Networking

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OMS Whistle Stop Tour – Don’t Miss the Train!

The Online Marketing Summit is back and bigger than ever. This year, they’re calling it the “Whistle Stop Tour” because the producers of the OMS actually are traveling city to city by train. Make sure you climb aboard!

Posted: 04/21/2009
Under: Demand Generation, Leadership, Marketing, Metrics & Measurement, Mobile, Net-Centric Marketing, Search/SEO/SEM, Social Networking, User Generated Content, Web 2.0

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You Don’t Have to Be a Genius to Know Marketing Automation

2 Biggies That Make Snailmail Intelligent with Intelisent

Snap! B2B iPhone Apps! Part III

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