Superbowl Ads and Branding – What’s Under the Hood?

Superbowl Ads and Branding – What’s Under the Hood?

Last year, Super Bowl XLI was interesting in that the Doritos commercial was made from user-generated content and this year for Super Bowl XLII they promoted their brand with user-generated music. Regarding advertising, there were the “usual suspects” who provided acceptable, entertaining commercials that were spoken about at the water cooler the following week; but from a social networking or technological view this Super Bowl was a bit of […]

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