Marketing Automation Services, Demand Generation, and Lead Management | Allinio
Last week’s post revived a discussion from two years prior. So it seems we do this again. A little over two years ago, we addressed a debate over “art vs. science and math” with regard to advertising and once again an alarmist is presenting a failing, emotional argument to fight a business argument.
No sooner had the Marketing Consigliere posted yesterday’s blog entitled “CXOs – Get Marketing On Track!” did another occurence involving online metrics and web analytics come to his attention.
Reporting on the Interactive Advertising Bureau‘s Ecosystem 2.0 Annual Conference, ClickZ writer Zachary Rodgers wrote in “Millard Issues Plea for More Art, Less Science in Online Ads” that Wenda Harris Millard, co-CEO at Martha Stewart Living Omnimedia, said during her speech about online advertising that “While for years the business seemed to err on the side of art, now I think it errs on the side of science and math.”
Ms. Millard addressing the audience at IAB's Ecosystem 2.o
