The Marketing Automation Universe’s Center – Part III

The Marketing Automation Universe’s Center – Part III

This is a continuation of the activity at DemandCon in San Francisco this week. Doug Sechrist (@dougsechrist) of Eloqua started the second day with a keynote – “Pulling the Right Levers to Drive Revenue.”  Growth is hard.  The S&P’s growth over the last few years has been choppy.  A lot of this can be alleviated by adopting the principles of “Revenue Performance Management. Eloqua defines Revenue Performance Management as a systematic […]

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The Marketing Automation Universe’s Center – Part II

The Marketing Automation Universe’s Center – Part II

This is a continuation of the activity at DemandCon in San Francisco this week.  So much is happening we thought it would be better to break it up in AM/PM, easily digestible blogs. After lunch, Jon Miller (@jonmiller2), VP of Marketing for Marketo reiterated his previous talk about Marketers tracking engagement, not buying intent.  He included more information about the journey of a lead in the Marketo Marketing and Sales organization.  With approximately 80% […]

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The Marketing Automation Universe’s Center – Part I

The Marketing Automation Universe’s Center – Part I

This week heralds the very first DemandCon, the brainchild of Shawn Elledge(@IMSummit) and Steve Gershik (@SGersh).  Launching in San Francisco, the event is, in our opinion, the center of the Marketing Automation Universe.  Here are some highlights of the great keynotes and panels that we got to hear. The crowd was comprised of 300 leading edge marketers from companies like Intel, Samsung, and Office Depot.  Steve reviewed the flow of the day and […]

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