US Navy The efficient gathering, storing, analyzing, sharing, and acting upon data must be precise in the United States Navy; it is increasingly so within any enterprise, large or small, that wants to survive 21st Century, globalized business. This is the third in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. 3. Applying C4ISR to Marketing Commerce, of course, should not […]
The Marketing Consigliere is pleased to have been invited to attend the Accelerating Social Entrepreneurship Conference at George Washington University today. Sponsored by The Phoenix Project and Corporation for National & Community Service, the Accelerating Social Entrepreneurship Conference 2009 should be a very interesting because its focus will be on technology and the role technology is playing in social innovation (and marketing, of course) and where it will take the United States […]
Bob Gourley, whose blog CTOVision is geared towards CTOs, CIOs, and Federalistas, has shared a great whitepaper draft that I encourage CMOs to read and think about. In “Cloud Computing and Net Centric Operations,” he sets the tone for where the Office of the Secretary of Defense (OSD) and the Assistant Secretary of Defense for Networks and Information Integration (ASD NII) need to enable the best available technologies for mission critical tasks. […]