The Marketing Consigliere has set up a “lens” called ”C⁴ISR  Marketing – aka Network Centric Marketing” on Squidoo and is trying to teach himself about whether it provides utility for B2B marketers. HIs “lens” (this is what you call your site there) is not a high ranking site in the Squidoo world by any means, but he guesses it’s better than a lot of others. For now he’ll tinker with it and learn.

Squidoo is the brain child of Seth Godin and was built by Viget Labs. The Marketing Consigliere think it’s a great concept and there is much more education to obtain on his part to leverage more value out of it. Here’s his question: It seems perfect for hobbyists, enthusiasts, consultants and the like, but can/should companies set up lenses like they set up MySpace pages and expect traffic either to that site or from that site for gathering data? [Read more...]