Holiday Carol: Down Thru’ The Funnel

Creative Commons by Jim, the Photographer

Sung to the tune of “Up On The Housetop

You get the prospect to opt-in,
So you’ll commit no spamming sin,
Send them an invite from afar
To attend your webinar!

[Read more...]

Holiday Carol: Here We Come A-Nurturing

Creative Commons by Accidental Hedonist

Once again, we are posting holiday carols for the tech/marketing/social crowd. With such hits as Carol of the Marketing Metrics, Get Yourself Marketing Automation, The Twelve Days of Foursquare,  O Little Town of Twitterville, Talking In A Mobile Wonderland, S-E-O, S-E-O, S-E-O!, and Eloqua Fideles, we are continuing this tradition into its third year with some lyrics that will hopefully put a smile on your weary Marketing face.

Sung to the tune of “Here We Come A-Wassailing

Here we come a-nurturing
Among the leads so green;
Here we come to qualify
And information glean!

[Read more...]

Digital Body Language – Read It and Read It!

While attending the Online Marketing Summit in Washington, DC, the audience had the privilege to listen to the lunchtime keynote by Steve Woods, CTO of Eloqua, a leading marketing automation platform provider.  He was handing out copies of his recently published book, Digital Body Language, to people who asked questions at the end of his speech.

Fortunately, the Marketing Consigliere asked one of the questions and was pleased to obtain a copy of this book, which should be read by any Marketer who is interested in demand generation, behavioral marketing, business intelligence, campaign management, email marketing, or enterprise marketing management (EMM). [Read more...]