What Will LeadsCon Offer Marketing Automaters?

July 26, 2010 By 2 Comments

lead generation, lead management, lead nurturing, leads, lead scoring, model, sales, marketing, lead qualification, qualified leads, sales leads, demand generation, Marketing Automation, Marketing, email marketing, marketing operations, marketing platform, drip marketing

The Marketing Consigliere loves New York pizza and will find any excuse to go get some.  What better excuse than this year’s LeadsCon? Smack dab in the middle of Manhattan, LeadsCon, like a hot fresh pizza straight out of the oven, will offer much to chew on and digest.

Jep Castelein (@jepc) of LeadSloth had indicated that he would not be attending since he was concentrating on lead nurturing and lead scoring as opposed to lead generation.  Was he being smart in not attending?

Stay tuned for a review once the Marketing Consigliere has sat in on some sessions and made a round of the exhibitor floor…

Filed Under: B2B Marketing, Lead Generation, Marketing, Metrics & Measurement, Optimization, Search/SEO/SEM Tagged With: , ,

B2B & Marketing Automation Events for 2010

January 11, 2010 By Leave a Comment 

Creative Commons by whatleydude, Flickr.com

With a tight economy, many Marketers are forgoing important national trade shows to keep focused on their main job: to manage the processes which allow for the gathering, storing, analyzing, sharing, and acting up on data that drives revenue for their firms.  However, in this brave new world of Network Centric Marketing, it pays to make the investment in knowing your peers in other industries and learning about the newest tools that will make your job easier.  So to keep up with the many facets of advertising, behavioral marketing, business intelligence, search, social networking, web analytics, email marketing and demand generation, there are many choices to make. [Read more...]

Filed Under: Advertising, B2B Marketing, Behavioral Marketing, Business Intelligence, Email Marketing, Marketing, Search/SEO/SEM, Social Networking Tagged With: , , , , , , , , , ,