Happy Third “Blogiversary”

July 19, 2010 By 1 Comment

Allinio celebrates the third blogiversary of its blog about Marketing Automation and other marketing technologies This is the third anniversary of this blog.  Similar milestones were previously acknowledged in 2009 and 2008 with much joy and pasta, but this year is extra special.  Although it is still referred to as “The Marketing Consigliere” Blog, and written in the third person narrative, it is undergoing change as it figures out what kind of Marketing blog it wants to be when it grows up.

Earlier this spring the blog moved from its own domain to be under the Allinio brand.  The whole site migrated to WordPress 3.0 when it was still beta.  Some plugins were trashed, others were added, like the WP Touch, which formats this site with a mobile theme for the Apple iPhone / iPod touch, Google Android, Palm Pre and other touch-based smartphones.  Book reviews have been a little more frequent, and the “Cinque Domande” (Five Questions) for startup executives has struggled because it’s hard for both the interviewer and interviewee to find the time to conduct the interviews. [Read more...]

Filed Under: B2B Marketing, Blogging, C4ISR Marketing, Marketing, Marketing Automation, Metrics & Measurement Tagged With:

5 Marketing Automation Pitfalls to Avoid

June 14, 2010 By Leave a Comment

5 Marketing Automation Pitfalls to Avoid

It’s a jungle out there. The Marketing Consigliere has been slowly meeting more people who are realizing that Marketing and Sales need to transform within an organization if they want to reach new levels of performance – namely, revenue.  But it’s very confusing and overwhelming.   He is reviewing some books that he will share with you in the near future, but in the meantime, wants you to keep your eyes open before you go down the path of Marketing Automation.  Here are 5 pitfalls to avoid when planning and implementing a Marketing Automation path for your firm: [Read more...]

Filed Under: B2B Marketing, CRM, Demand Generation, Email Marketing, Marketing Tagged With: , ,

IT’s Role in Marketing Automation

March 31, 2010 By 3 Comments

IT's Role in Marketing Automation

Charlie Chaplin in Modern Times (1936).

This is the ninth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

The IT Department Role & Business Transformation of the Organization

Obviously, in the years to come, the IT Department will be a critical partner in  effort to transform into a Net-Centric Marketing organization.  Requirements for new communications technologies and hardware will need to be specified; additionally, these tools will need to be evaluated, prioritized, and acquired for deployment, upgrading, or replacement. [Read more...]

Filed Under: B2B Marketing, Business Intelligence, C4ISR Marketing, Leadership, Marketing, Net-Centric Marketing Tagged With: , , ,

Holiday Carol: Eloqua Fideles

December 22, 2009 By 3 Comments

Sung to the tune of the carol “Adeste Fideles” (O Come, All Ye Faithful). 

Eloqua Fideles potens efficax,
Ventum, ventum ut vestrum website.
Factus vidéte, Regem Venalicium!

Veníte nurtureus,
Veníte nurtureus
Veníte nurtureus Prospicio!

[Read more...]

Filed Under: Fun, Net-Centric Marketing Tagged With: , , , , , ,

Digital Body Language – Read It and Read It!

June 8, 2009 By Leave a Comment

While attending the Online Marketing Summit in Washington, DC, the audience had the privilege to listen to the lunchtime keynote by Steve Woods, CTO of Eloqua, a leading marketing automation platform provider.  He was handing out copies of his recently published book, Digital Body Language, to people who asked questions at the end of his speech.

Fortunately, the Marketing Consigliere asked one of the questions and was pleased to obtain a copy of this book, which should be read by any Marketer who is interested in demand generation, behavioral marketing, business intelligence, campaign management, email marketing, or enterprise marketing management (EMM). [Read more...]

Filed Under: Behavioral Marketing, Book Review, Business Intelligence, Campaign Management, Demand Generation, Email Marketing, EMM Tagged With: , , , , , , , ,