Creative Commons by mape s

As a bambino, The Marketing Consigliere was enrapt with the stories of Rudyard Kipling, and he recalls the serious excitement of his endeared work, Rikki-Tikki-Tavi.  But as a young man, he found other things to hold his attention, and mongooses soon joined badgers, wolverines, and dingoes as vicious little varmints not to worry about in a digital world.  Lo and behold, the mongoose has reared its pesky, furry head and once again has earned the respect of The Marketing Consigliere as he relishes in his middle-aged wisdom.

This is because Mongoose Metrics, an Ohio-based enterprise call tracking application provider, last Friday announced a partnership with SalesForce.  This is significant because now organizations using SalesForce’s CRM will have another layer for precision marketing automation to better allocate marketing dollars and drive revenue for offline marketing efforts.  Too bad they weren’t at last week’s Cloudforce 2 Tour that was so educational. [Read more...]