The Marketing Consigliere recently blogged about “Twitter Envy,” but since he was already on Twitter approaching two years, can’t say he remembers knowing enough about Twitter to be envious of it before he started dabbling in it. And being a B2B Marketer, he had never heard of SXSW until he started using Twitter (Come to think of it, Twitter has really expanded his horizons since he had never heard of TED or Davos either – He’s just a nice Italian boy who knows his food and Marketing).
At first it seemed like a giant recess for the youthful, goateed crowd who were far more versed in social media and mobile Internet than he. This funny sort of Spring Break in, of all places, a land-locked section of Texas appeared not to be the jurisdiction of serious, discplined Marketers, especially of the blue-blooded B2B batch. It’s taken a year, but now The Marketing Consigliere admits SXSW is misunderstood by outsiders – there is value to this event, and even admits he has SXSW Envy to the point he wishes he was there this year and would jump on a plane if offered the ticket.
