The Marketing Consigliere confesses to reading carbon-based media, holding it in his hand, and actually enjoying it. He also confesses to hanging out with geeks, being nice to them, and actually listening to them (but he certainly will not say that he himself is a “geek”). Lastly, he confesses to making huge leaps of faith on occasion when making certain statements regarding that in which what he so passionately believes.

And with these caveats he is happy to say that his few months’ worth of blogging has received high level validation of some sorts. OK, neither he nor The Marketing Consigliere Blog or his phrase “C⁴ISR Marketing” are specifically mentioned, but let him explain.

The October 2007 Wired issue features a supplement called Geekipedia - “149 People, Places, Ideas, and Trends You Need to Know now.” Two of the 149 entries in the Geekipedia are “Net-centric warfare” and “UAV” (Unmanned Aerial Vehicles). Disappointingly, “Analytics” was not cited as a standalone topic.

While the explanation of each topic focuses purely on the military use of technology, the fact that these are mentioned is significant. Wired says we need to know about them. The leap of faith he is asserting is that these two concepts will soon better understood and adopted by Marketers as part of the way they do business. Ok, the UAV part may take a bigger leap…

That is the main purpose of this blog – to embrace the military concepts of net-centricity and make them work for business in new ways. As he has written before, “Net-centric” is interchangeable with “C⁴ISR Marketing” and he encourages anyone to read his whitepaper on entitled “Net-Centric Marketing & Information Superiority.”

So in denying that he is a geek, let him also humbly deny that he is a visionary – He does not imply to out-vision Wired magazine. To him the concept he advocates is not some lofty perfect world scenario in the far-off future that will cause a stunning metamorphosis in business, although it will indeed transform businesses. As The Marketing Consigliere, he is merely a pragmatist and sees that this is coming. And many businesses that cannot keep up with the flow of data will fail or at best be second-tier in their domain. Will your business be ready for this evolution?