Your Marketing and Sales teams should communicate like a platoon. This is the eighth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. Communications Obviously the telephone will continue to be a major tool to the Net-Centric Marketer for communications. For outbound and inbound data gathering and selling, the telephone has proven its versatility and from an interactive perspective, remains […]
USS Vincennes (CG-49) Combat Information Center / CC by divemasterking2000 This is the seventh in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. The C4 Portion: Command, Control, Communication & Computing C4 responsibilities require up-to-date equipment, robust networks, and comprehensive business rules to be followed by a Marketing executive in planning, directing, and executing in order to achieve marketing objectives. Command & Control Command […]
The Marketing Consigliere recently blogged about “Twitter Envy,” but since he was already on Twitter approaching two years, can’t say he remembers knowing enough about Twitter to be envious of it before he started dabbling in it. And being a B2B Marketer, he had never heard of SXSW until he started using Twitter (Come to think of it, Twitter has really expanded his horizons since […]
Just a week after a great time at Eloqua‘s “Brave New World,” The Marketing Consigliere had the pleasure of attending another very crowded B2B event in the Washington, DC area. Silverpop held a session of its “B2B University” and he was surprised to see it was a standing-room only event for the B2B crowd; DC is not known for its B2B community; there’s not even a Business Marketing Association chapter […]
This past week The Marketing Consigliere was fortunate enough to attend a very interesting event. Eloqua had assembled some of the brightest Marketing practitioners in the Washington DC area for their “A Brave New World” road show, which is also appearing in New York, Chicago, Boston, Austin, Fort Lauderdale, Denver, Minneapolis, Atlanta, and Southern California. The name of the event was appropriate. Joe Payne, CEO of Eloqua, […]
The other week, The Marketing Consigliere posted a blog about iPhone apps for B2B organizations. Those apps were primarily mobile extensions of CRM applications, for use by salespeople. There are few more to talk about, each more suitable for the marketing side of an organization. Ironically, despite the “hotness” of the iPhone and in the Marketing arena, the “hotness” of marketing automation tools, it’s hard to […]
Despite the previous week’s “Snowpocalypse” in the Washington, DC area pushing it back a week, the announcement of the B2B Twitterer of the Year Award (B2BTOTY) winners still shone through the snowladen evening on February 16th. In a packed watering hole event sponsored by the Capital Cabal, The Marketing Consigliere thanked the judges for their outstanding work and B2BTOTY’s largest or “Peacock” sponsors: Peacock Sponsor NetProspex enables sales and marketing executives to […]
Credit: NASA/GSFC A little less than a month ago when The Marketing Consigliere invited you to a networking event, he forgot that there was someone out to throw a monkey wrench in things. That someone is not a Capo or another family’s Consigliere. Actually, it’s Old Man Winter. His “Snowpocalypse” that has been hitting the East Coast, and in particular, the Washington, DC area, has really cramped just about […]
SuperBowl XLIV will provide another interesting event for Marketers to think and talk about. While always designed to be entertaining, the advertisements that make the the SuperBowl “the” marketing event of the year are rumored to be even more entertaining due to the “Great Recession,” and will hopefully lift viewers’ spirits up. But this year, The Marketing Consigliere will not critique the ads; he is not […]
With more companies computing in “the cloud,” and more people going mobile, it will be important to stay connected to the constant marketing data streams that help make timely, critical decisions. Apple‘s popular iPhone, which was once thought of as a shiny object with frivolous bells and whistles, is becoming a potential powerful tool for the B2B Marketing professional. Some leading marketing automation service providers have created applications […]