The Online Marketing Summit is back and bigger than ever. This year, they’re calling it the “Whistle Stop Tour” because the producers of the OMS actually are traveling city to city by train. Make sure you climb aboard!
The Online Marketing Summit is back and bigger than ever. This year, they’re calling it the “Whistle Stop Tour” because the producers of the OMS actually are traveling city to city by train. Make sure you climb aboard!
The trend towards personalization in the B2C arena is gathering momentum. This week an interesting announcement made the trade press regarding the famous brand Brooks Brothers – They are working with direct marketing company MBS to bring a unique one-to-one solution to their customers. Using MBS’ Klondike relational database, Brooks Brothers will be able to integrate data from their call center, brick and mortar, and online efforts. By also leveraging data […]
Santa comes to the mall once a year (although he does get there earlier than he used to). This year, when you bring your children to see him, imagine that after the photos are taken, you don’t need to get the hard copy right away or even wait for them to be emailed. They’re on a photo sharing site where all your loved ones can […]
Last week the 5th Anniversary of the CAN-SPAM Act passed by with little fanfare. To date, there been a handful of notorious spammers brought to court and successfully prosecuted under the act. This year there was an interesting service of justice when Sanford Wallace, the self-dubbed “Spam King” was fined along with a partner for $230 million to MySpace for using malware and promoting gambling and pornography to MySpace users. […]
In “Two Better Mousetraps,” the Marketing Consigliere blogged about his preference for one professional-to-professional communication technology over another. He thought DubMeNow offered a less cumbersome way to electronically transfer information between networkers than Mingle360. Living in the Washington, DC area, it was interesting to blog about the two companies. Now the Marketing Consigliere would like to exercise his prerogative to correct a misperception he had about Mingle360. You […]
Recently The Marketing Consigliere asked a question in various LinkedIn discussion groups. The question was, “What are the two most important marketing projects you have that you don’t want to be forced to cut in 2009? The responses were quite interesting but two that succinctly rose above the noise were the following: Diana Engelmeyer of ExactTarget emphasized the following of importance to her: 1. Behaviorally targeted banner advertising 2. […]