5 Lessons in Marketing’s Brave New World

5 Lessons in Marketing’s Brave New World

This past week The Marketing Consigliere was fortunate enough to attend a very interesting event.  Eloqua had assembled some of the brightest Marketing practitioners in the Washington DC area for their “A Brave New World” road show, which is also appearing in New York, Chicago, Boston, Austin, Fort Lauderdale, Denver, Minneapolis, Atlanta, and Southern California.  The name of the event was appropriate. Joe Payne, CEO of Eloqua, […]

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B2B & Marketing Automation Events for 2010

B2B & Marketing Automation Events for 2010

Creative Commons by whatleydude, Flickr.com With a tight economy, many Marketers are forgoing important national trade shows to keep focused on their main job: to manage the processes which allow for the gathering, storing, analyzing, sharing, and acting up on data that drives revenue for their firms.  However, in this brave new world of Network Centric Marketing, it pays to make the investment in knowing […]

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Can Freemail Pay Off?

Can Freemail Pay Off?

eMarketer fanfared the results of a MailChimp survey result this week.  There are millions of users of “free” email through providers like Yahoo!, Google, and Microsoft with Yahoo! Mail, Gmail, and Hotmail, respectively.  AOL is included in the report, although its services are not free; the email is part of the overall package.   Of those users, however, which are the most “engaged” with their email? We predict that people will use free email, even in business situations, […]

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Digital Body Language – Read It and Read It!

Digital Body Language – Read It and Read It!

While attending the Online Marketing Summit in Washington, DC, the audience had the privilege to listen to the lunchtime keynote by Steve Woods, CTO of Eloqua, a leading marketing automation platform provider.  He was handing out copies of his recently published book, Digital Body Language, to people who asked questions at the end of his speech. Fortunately, the Marketing Consigliere asked one of the questions and was pleased to obtain a […]

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IM your ESP to offer SWYN, ASAP

IM your ESP to offer SWYN, ASAP

An interesting development for Network Centric Marketers has developed from Charm City –  Blue Sky Factory of Baltimore, Maryland has developed a “Share With Your Network’ (SWYN) feature for their email customers which allows email recipients to easily post email content onto their social networks. SWYN capability is integrated into Publicaster, Blue Sky Factory’s email offering to marketers.  By adding a simple code snippet, marketers can now give subscribers an option […]

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FOSE Fizzle?

FOSE Fizzle?

This year’s FOSE will probably be as good as ever, although last year there was much ambivalence in the Federal contracting crowd.  But with with one day to go before the show, the Marketing Consigliere was a bit surprised at this year.  Was it because of what was blogged last year?  Well, in his blog he mentioned some companies, two of which exhibiting again- Turning Technologies, LLC, and Physical Optics […]

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Happy Birthday, CAN-SPAM

Happy Birthday, CAN-SPAM

Last week the 5th Anniversary of the CAN-SPAM Act passed by with little fanfare.  To date, there been a handful of notorious spammers brought to court and successfully prosecuted under the act.  This year there was an interesting service of justice when Sanford Wallace, the self-dubbed “Spam King” was fined along with a partner for $230 million to MySpace for using malware and promoting gambling and pornography to MySpace users. […]

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OMMA Awards – Oh My!

OMMA Awards – Oh My!

The Marketing Consigliere would like to congratulate the following agencies and their clients for making OMMA‘s finalist list in the category of E-Mail Campaign for 2008: Moxie Interactive, for Verizon Wireless Smith Harmon Inc. for REI Tribal DDB for Pepsi-Cola All of these accounts bring the art of email to a new level and makes up for a lot of the negativity from spam.  While he was not an email delivery […]

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Ooze-Letters

Ooze-Letters

In a Network-Centric Marketing world, e-newsletters still remain a good source of information for the professional.  The Marketing Consigliere took an inventory of some of the ones that stuff his inbox regularly and found these: Ad Age Digital, Adotas, BtoB Daily News Alert, BtoB E-Mail Marketer Insight, BtoB Rollout, BtoB Straight Line, Chief Marketer, DemandGen Report, eMarketer Daily, Get to the Point: Business-to-Business, Get to […]

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The Killer App’s Killer App

The Killer App’s Killer App

The Marketing Consigliere heard someone talking enthusiastically about EDS. I was puzzled why someone in a small startup would be abuzz over the company that Ross Perot put on the map. Well, he was misinformed. Email Data Source, Inc., is a company with a great story that needs to be told. According to their website, they “collect, analyze, organize, and archive thousands of daily email marketing messages, providing our […]

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