Ooze-Letters

Ooze-Letters

In a Network-Centric Marketing world, e-newsletters still remain a good source of information for the professional.  The Marketing Consigliere took an inventory of some of the ones that stuff his inbox regularly and found these: Ad Age Digital, Adotas, BtoB Daily News Alert, BtoB E-Mail Marketer Insight, BtoB Rollout, BtoB Straight Line, Chief Marketer, DemandGen Report, eMarketer Daily, Get to the Point: Business-to-Business, Get to […]

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The Killer App’s Killer App

The Killer App’s Killer App

The Marketing Consigliere heard someone talking enthusiastically about EDS. I was puzzled why someone in a small startup would be abuzz over the company that Ross Perot put on the map. Well, he was misinformed. Email Data Source, Inc., is a company with a great story that needs to be told. According to their website, they “collect, analyze, organize, and archive thousands of daily email marketing messages, providing our […]

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eMetrics Marketing Optimization Summit

eMetrics Marketing Optimization Summit

Last spring at ad:tech, The Marketing Consigliere had a limited amount of time to spend at the show so he opted to walk around and drill marketers and product managers at their exhibition booths rather than sit with the herd at the keynotes or breakout sessions. With a huge floor to cover, whom did he choose to visit first? In his hotel room the night before, […]

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