In his opinion column of this week’s BtoB Magazine, (if you’re in B2B you should be a subscriber – I can’t “live” without it!) Ellis Booker, the Editor, asks the question perfectly: “Media execs cling to print…too tightly?” He was referring to his observations at the recent American Business Media annual Top Management Meeting in Chicago. The Marketing Consigliere wishes he had been a fly on the wall. But then again, he […]
The three floors of ad:tech at the New York Hilton were buzzing this week. Compared to last April’s event in San Francisco, it was an older crowd, and it definitely was a crowd. Advertising agencies, affiliates, SEO gurus and the like. Following my proven time management routine, I avoided the booths of any company whose message in the ad-tech program was “we are a leading web analytics firm.” That way […]
Last spring at ad:tech, The Marketing Consigliere had a limited amount of time to spend at the show so he opted to walk around and drill marketers and product managers at their exhibition booths rather than sit with the herd at the keynotes or breakout sessions. With a huge floor to cover, whom did he choose to visit first? In his hotel room the night before, […]