Getting Emotional (Markup Language)

Getting Emotional (Markup Language)

This past week the World Wide Web Consortium (W3C), the international community organization led by Web inventor Tim Berners-Lee that develops web standards, issued a working draft for Emotion Markup Language (EmotionML) 1.0. This is the genesis of a very exciting phase in network centric marketing. EmotionML  may be of interest to Marketers because it can enhance human-to-machine communication. Emotions are a fundamental component of human communication and need to be included in interpreting […]

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Sidekick Fiasco – A Kick in the Head for T-Mobile

Sidekick Fiasco – A Kick in the Head for T-Mobile

Poor T-Mobile.  First they lose all the Sidekick data from their Microsoft-hosted server.  Then people scoff at their offer of $100 or to comp a free month for users.  Then they allow customers to get out of the contract without penalty. Now T-Mobile is the defendant in two class-action lawsuits accusing them of misleading users with regard to the integrity of their data storage.  $100 million worth of headache, embarrassment, […]

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TAPping Into iPhone Apps

TAPping Into iPhone Apps

TapMetrics, Inc. is a “Northern-California/Washington DC-based start-up” that develops analytic dashboards allowing marketers to better understand what users are doing with their iPhone applications (other mobile platforms are slated for the product roadmap). The Marketing Consigliere met Christopher Brown, TapMetrics’ CEO at the recent TechCocktail DC event and was enthused to learn about this company.  A quick demo convinced him that TapMetrics is going in the right direction. A simple Google search results […]

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Slick & Mortar

Slick & Mortar

Last week, Sears Holding Corporation announced it will launch two social networking sites for its Sears and Kmart brands.   At MySears.com and MyKmart.com, participants will be able to “share their insights, experiences and product reviews” with one another.   The “two-way dialogue” (The Marketing Consigliere always thought that dialogues were by default at least “two-way”) will include forums, blogs, ratings, reviews, polls and surveys and a “suggestion” area (this last feature could prove very valuable […]

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OMS Whistle Stop Tour – Don’t Miss the Train!

OMS Whistle Stop Tour – Don’t Miss the Train!

The Online Marketing Summit is back and bigger than ever.  This year, they’re calling it the “Whistle Stop Tour” because the producers of the OMS actually are traveling city to city by train. Make sure you climb aboard!

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Wanted in DC – More Metrics-Driven Marketers

Wanted in DC – More Metrics-Driven Marketers

AMA-DC is the third largest chapter of the American Marketing Association in the country with more than 1,000 members representing more than 600 organizations, many of which are in the ecosystem that supports Uncle Sam.  It is a vibrant community and because of its location is unlike any other AMA chapter in the United States. The Marketing Consigliere was flattered to be asked to judge this year’s M Awards and […]

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Mobi Las Vegas!

Mobi Las Vegas!

Image courtesy of inkiboo Imagine checking into a Las Vegas casino like Mandalay Bay, New York-New York, Monte Carlo, The Mirage, or Treasure Island and going to the pool before you indulge in a little blackjack.  Your cell phone rings and you’ve received a personalized targeted promotion regarding a special dinner deal in one of the hotel restaurants, or your favorite dealer is having an exclusive event for you and other […]

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When Your Marketing Plans Get Snowed Over…

When Your Marketing Plans Get Snowed Over…

Image courtesy of pkeleher/ One of the Marketing Consigliere’s recent Tweets was “Punxsutawney Phil should have crowdsourced Spring prediction to the birds” because he finally heard a cacaphony of creatures after many weeks of winter.  Thinking that the famous groundhog was wrong in predicting six more weeks of winter, he referenced crowdsourcing because the crowd should be “more correct” than one individual.  One thing is for sure – while the […]

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SuperAds XLIII

SuperAds XLIII

The Marketing Consigliere prepared himself for Superbowl XLIII by reviewing his guest blog at Scott White’s blog, The Big Kahuna.  He thought it would be interesting to see how far Marketing has come in a year. This year’s Superbowl had some well announced changes such as GM pulling out of its long time sponsorship.  Fine – not everyone was willing to pay $3,000,000 for a spot this year.   While no agency stood out significantly […]

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Non-Social Media – Still Youthful, Not Going Away

Non-Social Media – Still Youthful, Not Going Away

In the iMedia Connection article “Heralding the Death of Non-Social Media,” Doug Schumacher of Basement, Inc. has correctly pointed out that in an increasingly Network Centric Marketing world, “A high percentage of purchases are already preceded by online research.  And where there is online research, there are search results. Those search engine results pages often bring up links to a number of consumer review sites.“ Yes, there are empirical studies corraborating […]

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