After seeing the cover “Should Business Embrace Social Networking?” in the June 2009 EContent Magazine, The Marketing Consigliere was considering making this his shortest blogpost ever by simply saying “Yes,” but decided to read the article to see what a magazine focusing on online content had to say about social networking. Actually, it’s quite a good and concise article written by Carolina K. Reid and is good for a […]
The Marketing Consigliere has let an article from AdWeek ping around his head a little while before he passed judgement on it. In “A New (Full Page) Look for Online Ads,” AdWeek reported on Atlanta-based ShortTail Media’s “new” offering called Digital 30 or D30. D30 is “an elegant new video advertising platform that provides advertisers an easy way to use their existing video assets across some of the nation’s premier websites.” […]
An interesting development for Network Centric Marketers has developed from Charm City – Blue Sky Factory of Baltimore, Maryland has developed a “Share With Your Network’ (SWYN) feature for their email customers which allows email recipients to easily post email content onto their social networks. SWYN capability is integrated into Publicaster, Blue Sky Factory’s email offering to marketers. By adding a simple code snippet, marketers can now give subscribers an option […]
Last week, Sears Holding Corporation announced it will launch two social networking sites for its Sears and Kmart brands. At MySears.com and MyKmart.com, participants will be able to “share their insights, experiences and product reviews” with one another. The “two-way dialogue” (The Marketing Consigliere always thought that dialogues were by default at least “two-way”) will include forums, blogs, ratings, reviews, polls and surveys and a “suggestion” area (this last feature could prove very valuable […]
In a recent Business Marketing Institute “Tuesday Marketing Notes,” the concept of “Post-Marketing” was introduced because of the way “prospects have changed the way they learn about, research, and buy products and services in B2B markets, using the Internet and Google instead of trade publications, trade shows, and other conventional marketing media to learn about and evaluate new products for their companies.” Certainly social media has made […]
The Online Marketing Summit is back and bigger than ever. This year, they’re calling it the “Whistle Stop Tour” because the producers of the OMS actually are traveling city to city by train. Make sure you climb aboard!
AMA-DC is the third largest chapter of the American Marketing Association in the country with more than 1,000 members representing more than 600 organizations, many of which are in the ecosystem that supports Uncle Sam. It is a vibrant community and because of its location is unlike any other AMA chapter in the United States. The Marketing Consigliere was flattered to be asked to judge this year’s M Awards and […]
Image courtesy of pkeleher/ One of the Marketing Consigliere’s recent Tweets was “Punxsutawney Phil should have crowdsourced Spring prediction to the birds” because he finally heard a cacaphony of creatures after many weeks of winter. Thinking that the famous groundhog was wrong in predicting six more weeks of winter, he referenced crowdsourcing because the crowd should be “more correct” than one individual. One thing is for sure – while the […]
“CXOs – Get Marketing On Track! Part I” and Part II have attracted new readers that The Marketing Consigliere has been happy to become acquainted with. The timeliness of this blog apparently has hit a nerve and now another report underscores the need to “get marketing on track.” The CMO Council recently commissioned a study to determine current marketing operations in light of “economic uncertainty and decreasing budgetary resources.” […]
The Marketing Consigliere likes to take examples from our nation’s honored warriors and apply them to business and marketing problems. He also wants to recognize things which can be publicized from the impressive United States Intelligence Community that are relevant to Network-Centric Marketers. Yesterday, the Adobe Intelligence Community Executive Forum, sponsored by Adobe and Carahsoft Technology Corporation, a Washington, DC based government IT solutions provider, was held with a gathering […]