Holiday Carol: God Rest Ye, Content Marketers

Creative Commons mashup from works of nannetteturner and Chris Heiler

Sung to the tune of “God Rest Ye, Merry Gentlemen“

God rest you Content Marketers,
Creating stuff to view;
Remember, make it relevant
To those personas who
Are part of that buying center
Whom your sales must pursue,

Oh, content that you must syndicate, must syndicate,
Oh, content that you must syndicate!

Make sure that every newsletter
Has links back to your site;
And every blog you go to post
Gives very good insight!
And your thought leadership pieces
Become papers o’ white,

Oh, content that you must syndicate, must syndicate,
Oh, content that you must syndicate!

And when it comes to video,
They must be short and sweet.
Because you’re o’er worked audience
Has Adult A-D-D!
Infographics may do the trick
And spread through those that tweet,

Oh, content that you must syndicate, must syndicate,
Oh, content that you must syndicate!

You’ve repurposed old literature
And made it look anew;
And tagged ev’ry piece that you’ve writ
So Search rankings come through!
You’ve now become a publisher,
With deadlines always due!

Oh, content that you must syndicate, must syndicate,
Oh, content that you must syndicate!

This holiday carol is dedicated to Joe Pulizzi (@juntajoe) and Ann Handley (@MarketingProfs)