Marketing Automation Professionals of the World, Unite!

Know anyone else pulling their hair out over their Marketing Automation platform?  Are your pupils dialating and your heart stopping  over the thought of the mountain of content that you have to create?    Well, here on the East Coast we’re trying to do something about it…

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OMS 2012 – Yes, You Should Have Been There!

The buzz around the Online Marketing Summit this year was loud and continuous; many people were there for the first time and many were self-described as online marketing neophytes.  Even to battle-scarred digerati like us, OMS 2012 exceed expectations… [Read more...]

2 Great Marketing Automation Related Infographics

 

There are a couple of great infographics that have been brought to our attention; we don’t have to explain what they’re trying to say because they’ve done a great job with visualization.

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Getting on Dean’s List at B2B University

Just a week after a great time at Eloqua‘s “Brave New World,” The Marketing Consigliere had the pleasure of attending another very crowded B2B event in the Washington, DC area.  Silverpop held a session of its “B2B University” and he was surprised to see it was a standing-room only event for the B2B crowd; DC is not known for its B2B community; there’s not even a Business Marketing Association chapter here.  And what makes an event like this even more rewarding is meeting professionals from companies he’s never heard of before.  It humbles him to discover companies that have been around for years that he was oblivious to. [Read more...]